Bethany Kemp | Marketing Manager
Elementary Ed
Location: Denver, CO, USA
School: Michigan State University
Major: Elementary Ed

Bethany Kemp | Marketing Manager

Bethany Kemp
Denver, CO 80211
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Professional Experience

Calo Collective, Denver, CO
Owner and Principal Consultant, September 2018 — present
Full-service marketing firm specializing in social media management and customer lifecycle marketing.

The Regis Company, Golden, CO
Sales Operations and Marketing Manager, March 2016 – September 2018
Managed new lead generation team with the implementation of lead generation SOPs including email messaging, prospecting cadence, and new lead handoffs to business development
Increased new leads generated by lead generation team by 34%
Created and implemented annual marketing calendar for execution of marketing strategies including email marketing campaigns, SEO/SEM, social media marketing, industry trade shows and conferences
Managed leads and sales pipeline as CRM administrator (Salesforce)
Planned and deployed digital marketing campaigns through Pardot and Mailchimp
Successfully spearheaded campaigns on social media platforms including Facebook, Twitter, LinkedIn, Google+ and Instagram
Implemented marketing strategy that led to 62% increase in website traffic from email marketing campaigns, blogs and social media posts
Monitored online presence of company’s brand and engaged with users, strengthening client relationships and generating leads
Utilized marketing analytics tools such as Databox, Buffer, Hootsuite and Google Analytics to track consumer engagement and draw conclusions about user data

Lanyon (formerly The Active Network Business Solutions Group), Denver, CO
Enterprise Global Account Manager – 2014 - 2015
Promoted from Senior Account Executive in Small and Medium Business to Global Account Manager in Enterprise segment managing existing accounts utilizing event and conference technology software
Achieved 147% customer growth in Q4 2014 through Q1 2015

The Active Network (now Lanyon), Broomfield, CO
Senior Account Executive – 2013 - 2014
Provided technology consulting to organizations in northern California through industry-leading data management and online registration software solutions
Ranked #1 on sales team for Q2 2014
Provided business operations analysis and lead remote product demonstrations

emedia by Reed Business Information, Lombard, IL
Account Executive – 2012 - 2013
Facilitated B2B marketing consulting to marketing executives in the technology sector in US and international marketplace selling lead generation campaigns
Managed 200 accounts to generate new business through cold-calling via phone and email

Advantage Business Media, Elk Grove Village, IL
Regional Account Manager (East Coast) – 2007 - 2009
Sold print and online advertising for Pharmaceutical Processing Magazine (monthly B2B publication whose advertiser base consists of equipment manufacturing companies for the pharmaceutical industry)
Finished second half of FY08 at 106% to quota
Increased spend of largest revenue generating client by 8% in first half of FY09

ADP, Downers Grove, IL
District Sales Manager – 2005 - 2007
Consulted with small businesses to determine payroll and tax compliance needs
Awarded Top Sales Performer (Chicago region) in new and additional business in July 2006
Finished FY06 at 106% to goal with 75% of revenue generated from new business sales through cold-calling and developing referral relationships with local banks, accountants, and existing clients

RH Donnelley (SBC Yellow Pages Sales Agent), Chicago, IL
Account Executive – 2003 - 2005
Sold print advertising into the SBC Yellow Pages in Illinois and northwestern Indiana
Awarded Rookie of the Year for 2004 by exceeding net gain by 122% and exceeding new sales by 130%
Sold over 100 new business accounts in 2004 (as one out of five reps in a division of forty)
Awarded Sales Rep of the Month for April 2005 by exceeding goals for new business sales by 225%
Finished last sales campaign (June 2005) at 207% to goal through cold-calling
Completed comprehensive eight-week sales training while exceeding goal by 190%

Chicago Public Schools, Chicago, IL
Kindergarten Teacher – 2002 - 2003

Walton Charter Academy, Pontiac, MI
Third Grade Teacher – 2001 - 2002

Additional Skills
Certified Scrum Product Owner, Scrum Alliance
Expert in Marketing Campaigns and Social Media Management
Excellent communication skills, for digital marketing outreach
Strategic Planning, Business Development, Sales Operations

Michigan State University – 1996-2000, East Lansing, MI
Elementary Education, Bachelor of Arts
Minors: English and Psychology
GPA: 3.34/4.00

Social media manager, marketing