Ayushi Shah Resume
User Experience Design Immersive Course | Sep—Dec, 2018
BFA in Communications Design | Class of 2017
Senior Graphic Designer | Apr, 2019--Current
Graphic Designer | June, 2017—Apr, 2019
Develop Mobile UI Screens for Tommy Jeans Xplore App and TommyNow Snap App working with UX and Product Integration team.
Create out of home layouts across 27+ cities in North America with campaign imagery on print billboards, wild postings, in addition to digital
advertisements such as animated bus shelters, taxi TVs, paid media ads, web banners, and social media units.
Storyboard and Animate 2-minute videos for invitations and led screens and create all visual assets for every internal Tommy event.
Work closely with Assitant AD to storyboard and create iterative overnight edits for external sizzle reels.
Handle 9+ programs of underwear packaging for 4 consecutive seasons from design conception to creating mechanicals to overseeing production.
Assist on art direction for Wholesale POS and E-commerce photo shoots, and conceptualize shoot concept for Tommy Hilfiger Denim photo shoot.
Develop concepts and roll out all signage and emails for Wholesale, Full Price Retail, In-store, and Customization Events print collateral.
Create presentations with on-demand deadlines for CEO Gary Sheinbaum, and fashion show presentations for Tommy Hilfiger (the man).
STARR MEDIA DESIGN
Graphic Designer | Jan——June, 2017
Refined the existing brand identity by creating a company style guide and redesigning the Starr Media website using HTML/CSS.
Operated a social media UX strategy to increase customer recognition by curating a content feed on Instagram.
Created high-quality project decks and art direction guides for clients like BigEast, NYRR, Tommy Hilfiger, Adidas, and Nike.
Shot and produced an internal Behind The Scenes video using Premiere After Effects.
RAINFOREST FOUNDATION US
Graphic Designer | Aug——Dec, 2016
Delivered a full 360 campaign including promotional postcards, LED digital billboards and brochures.
Worked directly with client from pitching original concepts to final production in a group of 4 people.
Handled social media to increase company recognition and reach the targeted demographic.
FRESCO NEWS INC
Graphic Designer | May——Aug, 2015
Created a brand identity by creating a corporate style guide and promotional materials including merchandise and stationary.
Designed advertisements for the App Store to market Fresco’s iOS application.
Translated the Fresco mobile user experience to the Apple Watch by designing the UI for the content feeds, icons, and alerts.
Updated the front-end redesign of Fresco News’s CMS which was used within dozens of affiliates including NBC and Fox News.
RUBY ON RAILS