Aurora Fern�ndez Resume
SUMMARY
Adept at Facebook and Social Media Marketing. Well-versed in analyzing market data, identifying trends and customer needs to create highly-targeted marketing campaigns. Skilled in leveraging the power of online communities and social media platforms to increase brand awareness and lead generation. Fluent both in Spanish and English.
WORK EXPERIENCE
MUSA-OBREGON & ASSOCIATES - Social Media Manager - New York, New York 01-2017 to Present
Managing a following of ~25,000 online community by creating all bilingual visual and written content for Facebook and Instagram. Photography and video production, filming and editing. Direction of all scheduled postings, client online interaction and lead generation through Social Media platforms. Social Media campaign planning and budgeting, specifically on Facebook Ads Manager.
------------/musaobregon / @musaobregon
Mingo Agency - Content Writer - Caracas, Venezuela 2016
Managing Social Media (Facebook/Instagram) English content for three clients in fashion and hospitality industries:
@WTFash
@RMGStaffing
@KareMiami
SAGET Tecnologia en Bioconstruccion - Marketing Manager/Account Executive - Caracas, Venezuela 11/2013 - 11/2015
Started as Marketing assistant, within 2 months promoted to Manager overlooking 2 interns, several providers, event and sales goals planning from headquarters in Valencia, Venezuela. Throughout 2015 worked in Direct Sales in Caracas as Account Manager building and managing a database of over 30 clients within the first 6 months.
LUCKY STRIKE - Brand Ambassador - Caracas, Venezuela 04/2011 - 12/2011
Development of 100 contacts every 3 months for the brands` database, networking within the brand’s target while assisting, organizing and hosting branding events every month.
BIGOTT (British American Tobacco) - Trademarketing Intern 04/2010 - 10/2010
Assist management for the department’s sales planning and tracking of B2B premium contracts.
Alfonzo Rivas & Co - Marketing Intern 01/2010 - 03/2010
Management assistant for sales planning and analysing, in charge of weekly sales department presentations to management.
Community Manager for Indexa IT Solutions - Valencia, Venezuela 09/2012 - 08/2013
Online and social media work for a tech company, gaining over 400 followers every month on our online community and generating around 25 leads a month through email marketing.
EDUCATION
2007 - 2012
Bachelor in Business and Administrative Sciences
2007 - 2010
Associate in Marketing
Universidad Tecnológica del Centro UNITEC
Carabobo, Venezuela
2014 - 2015
Certificate Diploma in Marketing and Sales Strategy Management
Center of Advanced Studies at Universidad Jose Antonio Paez
Caracas, Venezuela
COURSES
Data Analytics Certificate - Product School New York 2018
Intro to Product Management - General Assembly at New York City 2016
Sales using Neuro-linguistic programming - Caracas 2015
SKILLS
* Office Word / Excel / PowerPoint
* Data skills: Basic SQL / Tableau
* Video skills: Final Cut Pro / iMovie / Adobe Premiere
* Adobe Acrobat / Illustrator / Photoshop
* Social media networking: Facebook / Instagram / Twitter / YouTube.
LANGUAGES
Native SPANISH - Fluent ENGLISH
SUMMARY
Adept at Facebook and Social Media Marketing. Well-versed in analyzing market data, identifying trends and customer needs to create highly-targeted marketing campaigns. Skilled in leveraging the power of online communities and social media platforms to increase brand awareness and lead generation. Fluent both in Spanish and English.
WORK EXPERIENCE
MUSA-OBREGON & ASSOCIATES - Social Media Manager - New York, New York 01-2017 to Present
Managing a following of ~25,000 online community by creating all bilingual visual and written content for Facebook and Instagram. Photography and video production, filming and editing. Direction of all scheduled postings, client online interaction and lead generation through Social Media platforms. Social Media campaign planning and budgeting, specifically on Facebook Ads Manager.
------------/musaobregon / @musaobregon
Mingo Agency - Content Writer - Caracas, Venezuela 2016
Managing Social Media (Facebook/Instagram) English content for three clients in fashion and hospitality industries:
@WTFash
@RMGStaffing
@KareMiami
SAGET Tecnologia en Bioconstruccion - Marketing Manager/Account Executive - Caracas, Venezuela 11/2013 - 11/2015
Started as Marketing assistant, within 2 months promoted to Manager overlooking 2 interns, several providers, event and sales goals planning from headquarters in Valencia, Venezuela. Throughout 2015 worked in Direct Sales in Caracas as Account Manager building and managing a database of over 30 clients within the first 6 months.
LUCKY STRIKE - Brand Ambassador - Caracas, Venezuela 04/2011 - 12/2011
Development of 100 contacts every 3 months for the brands` database, networking within the brand’s target while assisting, organizing and hosting branding events every month.
BIGOTT (British American Tobacco) - Trademarketing Intern 04/2010 - 10/2010
Assist management for the department’s sales planning and tracking of B2B premium contracts.
Alfonzo Rivas & Co - Marketing Intern 01/2010 - 03/2010
Management assistant for sales planning and analysing, in charge of weekly sales department presentations to management.
Community Manager for Indexa IT Solutions - Valencia, Venezuela 09/2012 - 08/2013
Online and social media work for a tech company, gaining over 400 followers every month on our online community and generating around 25 leads a month through email marketing.
EDUCATION
2007 - 2012
Bachelor in Business and Administrative Sciences
2007 - 2010
Associate in Marketing
Universidad Tecnológica del Centro UNITEC
Carabobo, Venezuela
2014 - 2015
Certificate Diploma in Marketing and Sales Strategy Management
Center of Advanced Studies at Universidad Jose Antonio Paez
Caracas, Venezuela
COURSES
Data Analytics Certificate - Product School New York 2018
Intro to Product Management - General Assembly at New York City 2016
Sales using Neuro-linguistic programming - Caracas 2015
SKILLS
* Office Word / Excel / PowerPoint
* Data skills: Basic SQL / Tableau
* Video skills: Final Cut Pro / iMovie / Adobe Premiere
* Adobe Acrobat / Illustrator / Photoshop
* Social media networking: Facebook / Instagram / Twitter / YouTube.
LANGUAGES
Native SPANISH - Fluent ENGLISH