Asia Wilkerson's Resume
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Location: Atlanta, GA, USA
School: Savannah State University
Major: Mass Communications

Asia Wilkerson's Resume

Asia M. Wilkerson
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Atlanta, GA
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ABOUT
Excelled in several marketing internships, gaining deep experience across the creative process in market and competitive analysis, website and SEO updates, social media strategy, campaign development and execution, and direct client communications. Attained comprehensive knowledge in marketing, advertising, and media communications. Demonstrates effective organization, presentation, and project management abilities.

EDUCATION
*Bachelor of Arts in Mass Communications, minor Business Marketing - Savannah State University, Savannah, GA
*HubSpot Inbound Certification – 2018

PROFICIENCIES
* Communications
* Content Creation
* Creativity
* Customer Relationship Management (CRM)
* Event Planning
* Google Analytics / SEO
* Graphic Design
* Marketing Knowledge
* Social Media Strategy
RELEVANT WORK EXPERIENCE

TECHNICAL SKILLS
Adobe Photoshop
Asana
BLOX CMS
Canva
Email Marketing; HubSpot, MailChimp
InDesign
Microsoft Office Suite; Excel, Project, Word, Outlook, Visio
Salesforce (CRM)
Pardot/ Marketing Cloud
Social Media: Facebook, Twitter, Pinterest, YouTube, Instagram, Hootsuite
Website Design; SquareSpace, Wix, WordPress
SurveyMonkey

ACCOLADES
Best Graphic Designer/Layout Editor - 2016 JMC Award

SOCIAL MEDIA
Instagram - @asiamichelle

Facebook - Fb.me/asiawilkerson

RELEVANT WORK HISTORY
MARKETING INTERN SALES & MARKETING DEPT MAR. 2018 – PRESENT
ROUTEMATCH SOFTWARE
* Maintained Salesforce CRM contacts and email campaigns
* Audited data and performed data cleanup to merge and dedupe accounts
* Created test campaigns for webinars and monthly online demonstrations
* Optimized website images including alt and title tags to increase SEO rankings
* Built and coordinated annual social media content strategy and repository
* Performed event management responsibilities, including management of event registration lists, sourcing vendors for branded merchandise and materials, attendance tracking via the Attendify App
* Assisted in event coordination for Annual Conference for ~350 clients

MARKETING & COMMUNICATIONS INTERN AUG. 2017 – DEC. 2017
FREY MEDIA
* Created and scheduled content for social media increasing brand awareness
* Responsible for developing content calendar for non-profit entity ‘Shop More Local’
* Researched local events for use in the development of social media content and advertisements
* Created and maintained a directory of city magazines across the United States

EDITORIAL BOARD MANAGER & SENIOR LAYOUT EDITOR
MAY 2015 – DEC. 2017
THE TIGER’S ROAR STUDENT NEWSPAPER
* Designed page layouts, front page covers, and in-house ads for monthly newspaper
* Managed a team of ten editorial board and ensured weekly and monthly deadlines were met
* Trained Junior Layout editor to design visuals for websites and maintain the content management system (CMS)

CAMP COUNSELOR
JUN 2017 & JUNE 2016
SAVANNAH STATE UNIVERSITY - MEDIA HIGH
* Mentored students in journalism and mass communications during a summer camp media program
* Organized and assisted in planning daily media camp activities
* Created and developed promotional items for closing reception and family day events

LEADERSHIP ACTVITIES / AFFILIATIONS
FOUNDER/ CREATIVE DIRECTOR & CHIEF EDITOR
AUG. 2015 – PRESENT
MANE STYLE BLOG
* Creator of a lifestyle blog with a specialty niche and focus on natural hair and fashion
* Increase engagement by utilizing social media including Instagram, Pinterest, Facebook, and Twitter to promote blog posts
* Interacts and foster relationships with readers; building a lasting following
* Designs and develops graphics to enhance visibility and content for ------------
* Research influencers and analyze trends of the industry to keep abreast of engaging content for target audience

IVY LEAF REPORTER/ TECHNOLOGY CHAIR
AUG. 2017 – DEC. 2017
ALPHA KAPPA ALPHA SORORITY, INC.
* Managed the Chapter’s social media pages
* Created graphics and promotional collateral for campus wide events
* Organized and planned events to hit organization targets

DIGITAL MARKETING CHAIR
MAY 2016– DEC. 2017
CURLYINCOLLEGE COMMUNITY ORGANIZATION
* Managed organizations’ Instagram business profile
* Developed contests and open discussions to increase and maintain Instagram followers
* Scheduled weekly content utilizing the Hootsuite social media management system
* Promoted the company Instagram presence and gained over 250 followers within one week of launch

marketing