Artist
JOEL JAPITANA
------------ | ------------ | @joeljapitana | ------------/in/joeljapitana
Professional Summary
Social Media & Content Specialist with 6 years’ experience. Also has a background in Copywriting, Editing, Proofreading, Field Marketing and Support. Creative mind who likes to think out of the box and naturally make brands fun, interactive and engaging online as well as in-person. Great at building brand loyalty, generating organic reach and opening new connections across various social media channels. Looking for opportunities in: Social Media, Copywriting and Content Creation
Qualifications
Proficient with Twitter, Facebook, FB Page Manager, Instagram, Pinterest, Reddit, Snapchat, YouTube, Medium, WordPress, Tumblr, Slack, MS Office, Google Analytics, Sprout, Iconosquare, Sprinklr, Hootsuite, Adobe and basic HTML
Works fast and efficiently, independently or with a team; remote-friendly
Helpful, friendly and conversational online personality; responds in a timely manner
B2C/B2B
Has both Startup and Corporate experience
Successful Phone/Chat operator
Ability to speak to small/large crowds
Pop culture vulture, tech junkie, foodie, crypto enthusiast, podcaster
Experience
Grubhub, Eat24 Social Media & Content Specialist October 2017 - July 2018
Moderated, managed and updated social media accounts and calendars
Maintained a consistent response rate when answering consumer questions
Engaged with positive consumer experiences and relevant brand mentions/tags; monitored spam or defamatory content, cross-channel
Cooperated with the marketing team, developers and sales for contents and marketing strategies
Wrote copy for update notes and various UX features on the app and site; edited and proofread
Accomplishments: While at Eat24, Twitter followers more than doubled from 28K to 65K with an average of 1.32M Tweet impressions per month, Facebook followers tripled from 25K to 75K, and Instagram followers grew from 0 to 16.5K with an average of 200 Likes per post.
Yelp, Eat24 Social Media Specialist April 2015 - October 2017
Created, wrote and scheduled posts, tweets, captions, graphics, videos and photos
Drove campaigns and oversaw the brand’s presence on Twitter, Instagram, Google+, Facebook, YouTube, Twitch and WordPress
Worked closely with Customer Support to identify and resolve social channel escalations
Watched branded and non-branded hashtags to identify potential conversation trends
Collected feedback, notable interactions and social data for weekly group analysis
Attended Yelp events to represent the Eat24 brand and distribute promotional tools
Eat24, Social Media June 2013 - April 2015
Monitored all responses, mentions, social chatter and engagements of the brand on social
Participated in online topical conversations and community discussions
Provided customer service when applicable
Accomplishment: Developed social media process for de-escalating hangry customers and turning them into happy customers
Tinder, Freelance Copywriter (Contract) June 2016 - August 2016
Wrote friendly, clever, casual, and flirty conversation starters for Tinder Premium
Selected funny, personable and relatable GIFs, pictures and memes to help users break the ice
Education
University of California, Davis Double Bachelor of Arts: English and Communication, 2010
San Francisco School of Bartending Certified Bartender, 2011
JOEL JAPITANA
------------ | ------------ | @joeljapitana | ------------/in/joeljapitana
Professional Summary
Social Media & Content Specialist with 6 years’ experience. Also has a background in Copywriting, Editing, Proofreading, Field Marketing and Support. Creative mind who likes to think out of the box and naturally make brands fun, interactive and engaging online as well as in-person. Great at building brand loyalty, generating organic reach and opening new connections across various social media channels. Looking for opportunities in: Social Media, Copywriting and Content Creation
Qualifications
Proficient with Twitter, Facebook, FB Page Manager, Instagram, Pinterest, Reddit, Snapchat, YouTube, Medium, WordPress, Tumblr, Slack, MS Office, Google Analytics, Sprout, Iconosquare, Sprinklr, Hootsuite, Adobe and basic HTML
Works fast and efficiently, independently or with a team; remote-friendly
Helpful, friendly and conversational online personality; responds in a timely manner
B2C/B2B
Has both Startup and Corporate experience
Successful Phone/Chat operator
Ability to speak to small/large crowds
Pop culture vulture, tech junkie, foodie, crypto enthusiast, podcaster
Experience
Grubhub, Eat24 Social Media & Content Specialist October 2017 - July 2018
Moderated, managed and updated social media accounts and calendars
Maintained a consistent response rate when answering consumer questions
Engaged with positive consumer experiences and relevant brand mentions/tags; monitored spam or defamatory content, cross-channel
Cooperated with the marketing team, developers and sales for contents and marketing strategies
Wrote copy for update notes and various UX features on the app and site; edited and proofread
Accomplishments: While at Eat24, Twitter followers more than doubled from 28K to 65K with an average of 1.32M Tweet impressions per month, Facebook followers tripled from 25K to 75K, and Instagram followers grew from 0 to 16.5K with an average of 200 Likes per post.
Yelp, Eat24 Social Media Specialist April 2015 - October 2017
Created, wrote and scheduled posts, tweets, captions, graphics, videos and photos
Drove campaigns and oversaw the brand’s presence on Twitter, Instagram, Google+, Facebook, YouTube, Twitch and WordPress
Worked closely with Customer Support to identify and resolve social channel escalations
Watched branded and non-branded hashtags to identify potential conversation trends
Collected feedback, notable interactions and social data for weekly group analysis
Attended Yelp events to represent the Eat24 brand and distribute promotional tools
Eat24, Social Media June 2013 - April 2015
Monitored all responses, mentions, social chatter and engagements of the brand on social
Participated in online topical conversations and community discussions
Provided customer service when applicable
Accomplishment: Developed social media process for de-escalating hangry customers and turning them into happy customers
Tinder, Freelance Copywriter (Contract) June 2016 - August 2016
Wrote friendly, clever, casual, and flirty conversation starters for Tinder Premium
Selected funny, personable and relatable GIFs, pictures and memes to help users break the ice
Education
University of California, Davis Double Bachelor of Arts: English and Communication, 2010
San Francisco School of Bartending Certified Bartender, 2011