Anthony LaRocco
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Anthony LaRocco

ANTHONY B. LAROCCO
5500 Laurent Drive Suite 302 JediMasterR------------
Parma, OH 44129 ------------



TECHNICAL EXPERTISE ? STRATEGIC MANAGEMENT ? ENTREPRENEURIAL SPIRIT

Strategic and tactical leader of both sales and operations, with a track record of consistent growth, continuous improvement, and turnaround leadership. Leader in introducing technologies, methodologies, and processes that streamline operations and achieve stringent quality, production, and profit goals. Effective manager of sales organizations, production teams, and key business initiatives, combining customer and process focus with authentic leadership style that creates a collaborative teamwork environment. Core competencies include:


Strategic Planning
Client Service
Product Promotion
Business Sales
Technical Solutions
Relationship Building
Process Improvement
Merchandising
Purchasing & Cost Containment
Marketing
Project Management
Employee Recruitment
Training & Supervision
Inventory Management
Budget & P & L Management



TECHNICAL SKILLS

Hardware: Name brand to custom-built systems; peripherals including modems, printers, scanners and networking. Current cable operator video, data, and phone equipment such as Cisco, Motorola, and Arris.

Software: Microsoft DOS, Windows, and Office (Word, Excel, PowerPoint, Outlook, Internet Explorer). IBM OS/2 and Warp, Novell, Macintosh System, Netscape, and AutoCAD, Adobe PhotoShop and Acrobat Reader. MAS 90, Omni, Retail, Reflections, Lotus Notes, Goldmine, PAL, Precedent 2000, RMS+, OTIS, Actiview, I2K, NetACE, OCM, 5-Star, Nero, ACR-2000, FAST, SNAP, FASTerm, iNav, ICOMS, CISCO Phone Platform, EdgeHealth, current Call Center platforms, TTQ, MS Front Office, and MS BackOffice.

PROFESSIONAL EXPERIENCE

Universal Home Technician, Cox Communications, Parma, Ohio December 2011 – Present

• Consistently Exceeds Sales goals after taking care of customer technical problems with Video, Data, and Telephone.
• Has met or exceeded expectations for Performance Per Hour, First Call Resolution, and Home Certification every month of 2014 and 2015.
• Has persistent mind-set on learning more about company products and services, on the job by completing Cox
University online courses and using company equipment at home to enhance learning about products and services.
• Achieved 100% Quality Control performance for months of April 2013, August 2014, November 2014, and December 2014.
• Voluntarily participated for new Contour App and IPv6 trials.
• Team achieved 100% sales participation, consecutively for April, May, June, July, and August 2013.

Store Manager, Russell Cellular Verizon Wireless, Kent, Ohio April 2011 – December 2011

• Led location from last place in the district to first place within the first six weeks of employment.
• Consistently, surpass Operation Upgrade parameters and achieve over 150% to goal.
• Train crew on how to maximize sales opportunities.
• Market location to attract business.
• Sell new activations, upgrades, accessories, insurance plans, Home Phone Connect, and DirecTV.
• Cold-call existing customers to add lines, increase data packages, and upgrade existing phones

Assistant Store Manager, Wal-Mart Super Center, Kent/Streetsboro, Ohio July 2009 – August 2010

• Graduated from Wal-Mart University and Food School, a training program designed to develop Assistant Store Managers, using SMART goals

ANTHONY B. LAROCCO, PG. 2

• Managed 400 employees, including Zone Merchandise Supervisors, Department Managers, Merchandise Supervisors, Customer Service Managers, Customer Service Supervisors, Personnel, and Associates.
• Initiated tours and meetings with Upper Management, Department Managers, Merchandise Supervisors, and Associates.

Store Manager/DMC - District Manager Candidate, SPRINT KOI – Northern Ohio March 2005 – August 2008

• Opened multiple, new locations and recruited staff (Michigan, Toledo, Fairlawn, Cuyahoga Falls, Canton, Mentor, Parma, etc.) via job-posting web sites such as Career-B------------.
• Exceeded goals and obtained a bonus every month of 2007; received recognition for over-exceeding sales goals. First location within district to achieve accessory attach rate of 1.50 or better (1.53).
• Attracted business by producing effective marketing strategies; developed relationships with mall management and security in order to become more marketable.
• Trained staff and motivated them without having a training program in place.
• Analyzed Profit and Loss reports in order to operate more efficiently; assume role of District Manager while District Manager was on extended absence.
• Sold various cellular products such as new wireless phones, contract renewal upgrades, pre-paid wireless, extended warranties, Home Long Distance, and accessory bundles.
• Adhered to strict guidelines within Operations Excellence, Plan-O-Grams, and visits done by District Manager, Regional Director and auditors.
• Managed all aspects of daily operations of store including opening and closing store, ordering merchandise, balancing cash drawers, creating schedules for multiple locations, hiring crews for multiple locations, training crews for multiple locations, submitting payroll for multiple locations.


EDUCATION

Doctor of Philosophy in Computer and Information Security
Northcentral University, Prescott Valley, Arizona


Executive Master of Business Administration, (GPA: 3.32/4.0)
Colorado Technical University, Colorado Springs
Certificates: Business Administration, Executive Management, and Change Management

Courses concentrating on: Information Technology, Applied Managerial Accounting, Applied Managerial Finance, Applied Managerial Decision-Making, Emerging Markets, Entrepreneurship, Entrepreneurship , Innovation, and Strategic Management in Dynamic Environments.

Bachelor of Science in Business - Marketing, Minor: Management (GPA: 3.37/4.0)
The University of Phoenix, Phoenix, Arizona

Courses concentrating on: Advertising, Public Relations, Marketing Research, Consumer Behavior, Microeconomics, Finance For Business, Business Law, Accounting, Research and Evaluation, Statistics, Critical Thinking, Computers and Information Processing, and Management.