Andrea Maher
Summary & Technical Skills
Digital Marketing Strategist and Photographer with extensive experience crafting high-impact integrated campaigns for global brands. Specialist in creating a cohesive brand presence that enhances marketing ROI through digital, print, and social medial campaigns targeting both domestic and international audiences.
• Brand Management
• Photography & Video
• Social Media Management
• Content Development
• Lightroom
• Adobe Creative Suite
• Capture One & Bridge
• Influencer Marketing
Professional Experience
RedMilk Magazine | New York, NY | Milan, Italy 2016-Present
Director of Digital Content Creation
• Direct photoshoots used to maximize exposure and shape a consistent brand story
• Document backstage, street-style fashion, and runway production of major fashion shows during New York and Paris Fashion Weeks, ensuring that images are meticulously cataloged into libraries for publication
• Develop, pitch, and execute fashion and social media strategies that features key designers and influencers
• Source for and photograph influencer campaigns showcasing pre-season couture collection pieces
• Deliver Vlog content and short video clips to highlight scenes of the event
• Maintain production of a high volume of images under tight deadlines while applying expert attention to quality
Maxwell’s Central Park | New York, NY 2016-Present
Consultant: Creative Management & Marketing Specialist
• Oversee social media campaigns, brand management, digital content development, and integrated marketing strategy to produce a comprehensive brand message for a gastropub bar and restaurant concept in NYC
• Develop and manage strategic partnerships to drive brand visibility, word of mouth marketing, and repeat business
• Build the annual social media budget and maintain the social media calendar to promote products and events, gaining 5K Instagram followers from zero in 2016 and growing impressions by 5.5K from 2017
• Photograph all food, special, and beverage items ensuring a consistent brand look and feel across various platforms
Dreams On Air | New York, NY 2018
Photo Studio Coordinator
• Managed a dynamic photography studio environment including budgeting and expense management, equipment maintenance and purchasing, casting, and production
• Sourced and setup model castings, generating visual content that aligned with brand voice and aesthetic
• Directed photoshoots, photographing a wide variety of subjects including portraits, product, editorial, lookbook, events, still life and studio shoots, working with natural light, flash and studio lighting setups
• Monitored campaign progress, led post perfection efforts and ensured accurate content performance reports
• Evaluated client needs to align campaign specific social strategies with their long-term strategy
• Produced photography for designer e-commerce stores using ghost mannequin techniques
MARTINS
Additional Experience & Features
• Louis Vuitton, February, 2019
• Noctis Magazine, February 2019
• Roots Picnic Music Festival, June 2019
• Lions Magazine (Print), December 2018
• JCrew, 2017-2019
• Boa Creations, November 2018
• LATEST Magazine (Print), April 2019
• J.Crew Style Hacks, March 2018
• LadyGunn, February 2019
• Musée Magazine, February 2018
• Spirit & Flesh, February 2019
• TimeOut Magazine – New York, November 2017
Education
Queensland University of Technology
BA Fine Art (Visual Arts)
Brisbane, Australia 2013
University of Queensland
BA Communications, Minor in Neuroscience
Brisbane, Australia 2010
Summary & Technical Skills
Digital Marketing Strategist and Photographer with extensive experience crafting high-impact integrated campaigns for global brands. Specialist in creating a cohesive brand presence that enhances marketing ROI through digital, print, and social medial campaigns targeting both domestic and international audiences.
• Brand Management
• Photography & Video
• Social Media Management
• Content Development
• Lightroom
• Adobe Creative Suite
• Capture One & Bridge
• Influencer Marketing
Professional Experience
RedMilk Magazine | New York, NY | Milan, Italy 2016-Present
Director of Digital Content Creation
• Direct photoshoots used to maximize exposure and shape a consistent brand story
• Document backstage, street-style fashion, and runway production of major fashion shows during New York and Paris Fashion Weeks, ensuring that images are meticulously cataloged into libraries for publication
• Develop, pitch, and execute fashion and social media strategies that features key designers and influencers
• Source for and photograph influencer campaigns showcasing pre-season couture collection pieces
• Deliver Vlog content and short video clips to highlight scenes of the event
• Maintain production of a high volume of images under tight deadlines while applying expert attention to quality
Maxwell’s Central Park | New York, NY 2016-Present
Consultant: Creative Management & Marketing Specialist
• Oversee social media campaigns, brand management, digital content development, and integrated marketing strategy to produce a comprehensive brand message for a gastropub bar and restaurant concept in NYC
• Develop and manage strategic partnerships to drive brand visibility, word of mouth marketing, and repeat business
• Build the annual social media budget and maintain the social media calendar to promote products and events, gaining 5K Instagram followers from zero in 2016 and growing impressions by 5.5K from 2017
• Photograph all food, special, and beverage items ensuring a consistent brand look and feel across various platforms
Dreams On Air | New York, NY 2018
Photo Studio Coordinator
• Managed a dynamic photography studio environment including budgeting and expense management, equipment maintenance and purchasing, casting, and production
• Sourced and setup model castings, generating visual content that aligned with brand voice and aesthetic
• Directed photoshoots, photographing a wide variety of subjects including portraits, product, editorial, lookbook, events, still life and studio shoots, working with natural light, flash and studio lighting setups
• Monitored campaign progress, led post perfection efforts and ensured accurate content performance reports
• Evaluated client needs to align campaign specific social strategies with their long-term strategy
• Produced photography for designer e-commerce stores using ghost mannequin techniques
MARTINS
Additional Experience & Features
• Louis Vuitton, February, 2019
• Noctis Magazine, February 2019
• Roots Picnic Music Festival, June 2019
• Lions Magazine (Print), December 2018
• JCrew, 2017-2019
• Boa Creations, November 2018
• LATEST Magazine (Print), April 2019
• J.Crew Style Hacks, March 2018
• LadyGunn, February 2019
• Musée Magazine, February 2018
• Spirit & Flesh, February 2019
• TimeOut Magazine – New York, November 2017
Education
Queensland University of Technology
BA Fine Art (Visual Arts)
Brisbane, Australia 2013
University of Queensland
BA Communications, Minor in Neuroscience
Brisbane, Australia 2010