Amanda Nguyen Resume
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Amanda Nguyen Resume

Amanda N. Nguyen
------------ ~ ------------/in/amanda-nguyen45

EDUCATION
California State Polytechnic University
Pomona, CA
Expected Graduation: Dec 2019
� B.S. Marketing Management
� B.S. International Business and Marketing

WORK EXPERIENCE

D2C Agency-Student Led Agency Nov 2018-present
Creative
� Co-founder of Dare to Compare Agency
� Assist in re-branding Bronco Running Club by curating creative content raising club awareness by at least 22%

American Marketing Association (AMA) Aug 2018-present
Director of Recruitment
� Increased number of paid members by 125% & created an integrative tabling campaign to increase attendance by 50% by tabling events, speaking in classrooms, engaging and building relationships with members
� Fundraised over $5000 for conferences, workshops, and D2C agency
� Developed a pitch to use in classrooms to build brand awareness on campus by 30%
� Engaged and built long-lasting relationships to increase retainment for the following year
� Promoted the College, Next Conference to increase attendance by at least 10%

Wall Street Journal Marketing Case Study (AMA Case Competition) Aug-Dec 2018
Team Leader
� Received Honorable Mention from National American Marketing Association by reevaluated WSJ�s positioning in the 18 to 24-year-old market and among its competitors
� Led the 5 member promotions team to design an integrated marketing strategy targeting Generation Z.
� Managed and created the alternative and lifestyle marketing campaigns

Pathway OME July-Aug 2018
Marketing Intern
� Analyzed trends on Facebook and Instagram to generate more traffic
� Designed a cost-effective corporate health plan with cost breakdown
� Utilized Mail Chimp to create email marketing campaigns to increase sales and brand awareness
� Created copy for a new product launch

Orange County Fair June-Aug 2017
part-time retail salesperson
� Used consultative selling approach to increase customer traffic by 40% on days present and increased profit by at least 11%
� Managed booth operations to increase efficiency leading to increased sales and reduced theft

SKILLS
� Leadership
� Google & Microsoft (certified) Suite
� Survey Monkey
� Facebook analytics
� Mail Chimp
� Graphic design
� Traditional and Digital Illustration
� Public Speaking
� Promotional Strategy
� Competitive Analysis
� Conversational Spanish
� Conversational Vietnamese

AWARDS
� President�s List
� Dean�s Lists
� Honorable Mention Wall Street Journal AMA Case competition
� AMA excellence in three fields