Amanda Elizabeth Fazzio
Amanda Elizabeth Fazzio
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EDUCATION
Suffolk University, Sawyer Business School, Boston, MA September 2014- May 2017
Bachelor of Science, Business Administration
Marketing Major, Public Relations Minor
Cumulative GPA: 3.4 / 4.0 | Dean’s List: 2014-2017
Study Abroad: Madrid, Spain 2016
PROFESSIONAL EXPERIENCE
Janeiro Digital: Digital Business Consultancy June 2018- September 2018
Business Development and Strategy Representative
• Hands on strategizing and planning to generate client leads/ prospects
• Knowledge of working with clients and management of multiple accounts at once
• Assisted in brainstorming and idea planning in order to effectively reach new clients
• Use of Excel, D------------, and Salesforce to input data and preform tests to better analyze Marketing and sales tactics
• Constant communication between staff members and clients, juggling more than one task at once in order to meet an end goal and ensure productivity
Ana-Katarina: Luxury Jewelry Designer, Boston, MA December 2016- April 2017
Social media/ Marketing Coordinator Intern
• Presented an Integrated Marketing Communications plan to CEO, resulting in an internship offer for implementing my recommendations and strategies to be used for the Ana- Katarina brand
• Strategized and executed social media plan by creating an engaging hash tag to increase followers
• Acted as an Administrative Assistant on the Facebook, Instagram, and Pinterest page, in order to schedule content to be posted consistently
• Create “Day in the Life of Ana-Katarina” and “The process of bespoke jewelry” videos to engage consumers on social media
• Coordinated photo shoots in NYC with various influencers to represent the brand, communicating with multiple different parties at once based on the Jewelry look book and campaign for that given month
• Work with Mega Mega Public Relations firm, and The All Women Project Organization to showcase and effectively represent the luxury jewelry brand, responsible for managing relationships between both parties to meet collaborative goals
• Sit in on meetings with event planners and Public Relations representatives to coordinate Jewelry Trunk Shows in order to drive sales, and increase brand awareness
StyleWire: Boston Adventure, Fashion, & Lifestyle Blog, Boston, MA January 2016- May 2016
Style- Wire Intern
• Developed creative promotions and planned out strategies to successfully reach long-term goals
• Raised awareness about events and campaigns by posting on social media in real time, and networking with bloggers and PR/ Marketing professionals
• Responsible for editorial content development in order to ensure viewers interest, and to drive online sales
• Responsible for designing and maintaining StyleWire web- page, using creativity to make it visually appealing to followers
ACADEMIC PROJECTS
Ana-Katarina, fine jewelry designer- Client Project, Boston, MA Fall 2016
Suffolk University: Honors Integrated Marketing Communications
• Presented Marketing Communication strategies and recommendations to CEO for implementation
• Developed an Integrated Marketing Communications plan to expand client base through multiple channels of social media, features in high fashion magazines, and event planning
• Created a competitive analysis, ran surveys for target market and potential clients
Suffolk University: Honors Marketing Direct Study Fall 2016
La Bicicleta Verde- Client Project
• Presented pricing strategy recommendations to CEO for implementation
• Conducted background research and competitive analysis on tourism in South America, in order to create pricing strategies of a scaling business in Chile
• Created surveys ran statistical analysis, Google Analytics, using Conjoint Analysis to determine value of attributes and price elasticity of the service
SKILLS: Microsoft Office (Word, Excel, PowerPoint, Outlook), Sawtooth Software, Qualtrics, Salesforce, Market Research, Data Analysis, Quantitative and Qualitative Analysis, Customer service, Business Development, Social Media (Facebook, Instagram, Snapchat, Twitter, Tumblr, Pinterest) Adobe, Photoshop, Editorial research and development
Amanda Elizabeth Fazzio
------------ | ------------
EDUCATION
Suffolk University, Sawyer Business School, Boston, MA September 2014- May 2017
Bachelor of Science, Business Administration
Marketing Major, Public Relations Minor
Cumulative GPA: 3.4 / 4.0 | Dean’s List: 2014-2017
Study Abroad: Madrid, Spain 2016
PROFESSIONAL EXPERIENCE
Janeiro Digital: Digital Business Consultancy June 2018- September 2018
Business Development and Strategy Representative
• Hands on strategizing and planning to generate client leads/ prospects
• Knowledge of working with clients and management of multiple accounts at once
• Assisted in brainstorming and idea planning in order to effectively reach new clients
• Use of Excel, D------------, and Salesforce to input data and preform tests to better analyze Marketing and sales tactics
• Constant communication between staff members and clients, juggling more than one task at once in order to meet an end goal and ensure productivity
Ana-Katarina: Luxury Jewelry Designer, Boston, MA December 2016- April 2017
Social media/ Marketing Coordinator Intern
• Presented an Integrated Marketing Communications plan to CEO, resulting in an internship offer for implementing my recommendations and strategies to be used for the Ana- Katarina brand
• Strategized and executed social media plan by creating an engaging hash tag to increase followers
• Acted as an Administrative Assistant on the Facebook, Instagram, and Pinterest page, in order to schedule content to be posted consistently
• Create “Day in the Life of Ana-Katarina” and “The process of bespoke jewelry” videos to engage consumers on social media
• Coordinated photo shoots in NYC with various influencers to represent the brand, communicating with multiple different parties at once based on the Jewelry look book and campaign for that given month
• Work with Mega Mega Public Relations firm, and The All Women Project Organization to showcase and effectively represent the luxury jewelry brand, responsible for managing relationships between both parties to meet collaborative goals
• Sit in on meetings with event planners and Public Relations representatives to coordinate Jewelry Trunk Shows in order to drive sales, and increase brand awareness
StyleWire: Boston Adventure, Fashion, & Lifestyle Blog, Boston, MA January 2016- May 2016
Style- Wire Intern
• Developed creative promotions and planned out strategies to successfully reach long-term goals
• Raised awareness about events and campaigns by posting on social media in real time, and networking with bloggers and PR/ Marketing professionals
• Responsible for editorial content development in order to ensure viewers interest, and to drive online sales
• Responsible for designing and maintaining StyleWire web- page, using creativity to make it visually appealing to followers
ACADEMIC PROJECTS
Ana-Katarina, fine jewelry designer- Client Project, Boston, MA Fall 2016
Suffolk University: Honors Integrated Marketing Communications
• Presented Marketing Communication strategies and recommendations to CEO for implementation
• Developed an Integrated Marketing Communications plan to expand client base through multiple channels of social media, features in high fashion magazines, and event planning
• Created a competitive analysis, ran surveys for target market and potential clients
Suffolk University: Honors Marketing Direct Study Fall 2016
La Bicicleta Verde- Client Project
• Presented pricing strategy recommendations to CEO for implementation
• Conducted background research and competitive analysis on tourism in South America, in order to create pricing strategies of a scaling business in Chile
• Created surveys ran statistical analysis, Google Analytics, using Conjoint Analysis to determine value of attributes and price elasticity of the service
SKILLS: Microsoft Office (Word, Excel, PowerPoint, Outlook), Sawtooth Software, Qualtrics, Salesforce, Market Research, Data Analysis, Quantitative and Qualitative Analysis, Customer service, Business Development, Social Media (Facebook, Instagram, Snapchat, Twitter, Tumblr, Pinterest) Adobe, Photoshop, Editorial research and development