Alison Hernon Resume
ALISON HERNON
800 Avenue H, 6F, Brooklyn, NY 11230
Website: ------------
Instagram: ------------/718blonde/ & ------------/photobookmagazine/?hl=en
Email: ------------; Cell Phone:------------
Fashion Director/Lead Stylist/Fashion Stylist Summary
A fashionista at heart with 25 years of experience in the fashion industry. I have a passion for bringing together world class, creative teams and to provide the most effective representation of product to drive sales and profitability. I currently am Editor-In-Chief for the New York based magazine, PhotoBook. I am also a Celebrity & Fashion Stylist for magazines such as: In Style, Vanity Fair, Interview, As If, Rogue, and Esquire and for celebrities such as: Penn Badgley, Rose McGowan and entire cast of the Emmy nominated tv show, Pose. I have led creative teams and the styling direction for national companies such as: A------------ and Macy�s.
Professional Experience
Fashion Stylist at Agency Gerard Artists: New York, NY (July 2016-Present)
Fashion Editor, Nordstrom Corporate Office, New York, NY (August 2019-Present)
Celebrities Worked With:?Maria Sharapova, Entire POSE TV Cast, Penn Badgley, Eason Brothers, Carl Radke, Veronica Webb, Rose McGowan, Darlene Love, Deborah Cox, Mia Martina, Nafessa Williams, Ruby Jay, Viktoria Modesta, Ryan Jamaal Swain, Baby Yors, Pablo Dylan, Viktor Belfort, Luke Mitchell, Laith Ashley, Ryan Lane, Summer Rayne Oakes, Sheila Vand, Stephen Puth, ?Russell Tovey, Brooke Lyons, and D. Smith.
Photographers Worked With:?Mike Ruiz, Rick Day, Barry Hollywood, Ron Contarsy, Tiago Chediak, Kira Bucca, Kyle Deleu, Standa Merhout, Lyall Aston, Hugo Arturi, Laura Rose, Brad Triffitt, Michael del Buono, Ryan Hattaway, Geoffrey Badner, Kil Park, Doug Mott, Erin Foster, Carmelo Donato, Elizabeth Pettey, Bill Heuberger, Kourosh Sotoodeh, Joshua Petska.
Editor-In-Chief, PhotoBook Magazine (February 2019-Present)
------------
Writer for many articles featured in the magazine plus oversee all writers.
Responsible for aligning the creative conceptualization.
Provide direction and guidance to the digital marketing, social media, and advertising teams on all marketing initiatives and strategies.
Manage a team consisting of graphic designers, photographers, fashion and beauty editors, stylists, and hair & makeup.
Co-Founder/Fashion Director, Jejune Magazine (February 2017-February 2019)
------------
Writer of editorial: Style with a Cause: ------------/style-with-a-cause
Fashion Director for all fashion feature editorials and content in magazine.
A------------, Brooklyn, NY
Senior Fashion Stylist for Women�s & Menswear (December 2009-July 2016)
Developed an un-precedent fashion closet for the first A------------
New York photo studio with a starting budget of $7,000 to current budget of $125,000. �
Oversaw the maintenance and upkeep of traffic flow within the fashion closet.
Instructed style direction to freelance team of women�s and men�s ready-to-wear stylists.
Recruited talent resources as: stylists, steamers and assistant stylists.
Created merchandise coordinator position, which is to oversee rack building process.
Managed timeliness of e-com styles to be shot for each delivery, adhering to SLA target dates; plus proactively troubleshooted various sample issues that arise on a daily basis.
Successfully strengthened website�s images and closely worked with the fashion office, creative and retail teams to make sure all objectives were met.
Review images on a daily basis to call-out re-shoots as per styling needs.
Routinely create various SOP standards to evolve the guidelines and achieve efficiency.
(Continued)
Professional Experience (Continued)
True Action, Soho, New York, NY (December 2007-December 2009)
Lead Stylist for brands: Calvin Klein, Betsey Johnson, and Tous.
Nordstrom, Corporate Office and Eddie Bauer, Corporate Office
On-figure Fashion Stylist (December 2007-December 2009)
Styled men�s and women�s luxury and designer brands.
Macy�s Florida, Federated Company Inc., Miami, FL (September 2004-November 2007)
Fashion Stylist/Producer
Conceptualized and presented creative themes to enhance merchandise to be shot.
Performed stringent trend analysis, fashion forecasting and attend trade shows.
Led photo shoots by overseeing styling, hair & make-up and photography teams while following Macy�s Style Guide and to keep brand integrity.
Managed business accounts, inventory and budget to adhere to financial plan.
Successfully managed 1100 photo shoots, which consist of coordinating logistics, meeting styling needs and creative team within given budgets and objectives.
Handled logistics of photo shoot: hired catering, booked studios and locations, contracted and supervised production and stylist assistants.
Casted models on location in New York and Miami.
Fashion Stylist/Market Editor, New York, NY (January 2000-September 2004):
Market Editor for Oprah magazine: �Fall Fashion Trends�
Market Editor for Lifetime magazine: �Instant Makeover and 10 Best Things�
Fashion Stylist for �Jeans and Shoe� story for ------------
Market Editor, Living Etc, Time Warner Magazine
Fashion Stylist at Atlantic Records
Fashion Stylist for New York Moves, Hi-Rise and Gentlemen's Option magazines
Additional Work Experience
In Style Magazine, Time Warner Company, New York, NY (April 2000- September 2002)
Fashion & Accessories Assistant
Assisted Accessories Director and Fashion Market Director
Vanity Fair Magazine, Cond� Nast Publications, New York, NY (March 1999-April 2000)
Advertising & Marketing Assistant
Managed Vanity Fair's two largest categories: Fashion and Beauty accounts
Interview Magazine, Brant Publications, New York, NY (December 1997-March 1999)
Advertising, Marketing & PR Assistant
Handled Fashion, Beauty and Entertainment accounts
Calvin Klein, Corporate Office, New York, NY (April 1997-December 1997)
Executive Assistant
Worked in several departments: Design, Production, Public Relations and Human Resources
Henri Bendel, New York, NY (September 1995-January 1st 1996)
Internship: Assistant Department Manager & Buying Office
Worked with Assistant Buyer on spreadsheets and viewed weekly buying for new vendors
Computer Software
Proficient in Adobe PhotoShop, Microsoft Word, Outlook and Excel, Power Point and WordPerfect, Keynote, Mailchimp, Squarespace and Google Drive.
(Continued)
Education
Simmons College, Bachelor of Arts, Fashion Merchandising, Boston, MA (May 1996)
Parsons School of Design, Certificate for Photostyling, New York, NY (April 2000)
New York Fashion School of Design,
Certificate of Sewing and Construction of Garments, Seattle, WA (December 2009)
OTHER SKILLS
Tennis Instructor for Sportime, East Hampton, Kid�s camp, August 2016
4.0 USTA Tennis Player: A. State Championship Title, Albany, NY 2014
B. National Championship, Tucson, AZ 2014
ALISON HERNON
800 Avenue H, 6F, Brooklyn, NY 11230
Website: ------------
Instagram: ------------/718blonde/ & ------------/photobookmagazine/?hl=en
Email: ------------; Cell Phone:------------
Fashion Director/Lead Stylist/Fashion Stylist Summary
A fashionista at heart with 25 years of experience in the fashion industry. I have a passion for bringing together world class, creative teams and to provide the most effective representation of product to drive sales and profitability. I currently am Editor-In-Chief for the New York based magazine, PhotoBook. I am also a Celebrity & Fashion Stylist for magazines such as: In Style, Vanity Fair, Interview, As If, Rogue, and Esquire and for celebrities such as: Penn Badgley, Rose McGowan and entire cast of the Emmy nominated tv show, Pose. I have led creative teams and the styling direction for national companies such as: A------------ and Macy�s.
Professional Experience
Fashion Stylist at Agency Gerard Artists: New York, NY (July 2016-Present)
Fashion Editor, Nordstrom Corporate Office, New York, NY (August 2019-Present)
Celebrities Worked With:?Maria Sharapova, Entire POSE TV Cast, Penn Badgley, Eason Brothers, Carl Radke, Veronica Webb, Rose McGowan, Darlene Love, Deborah Cox, Mia Martina, Nafessa Williams, Ruby Jay, Viktoria Modesta, Ryan Jamaal Swain, Baby Yors, Pablo Dylan, Viktor Belfort, Luke Mitchell, Laith Ashley, Ryan Lane, Summer Rayne Oakes, Sheila Vand, Stephen Puth, ?Russell Tovey, Brooke Lyons, and D. Smith.
Photographers Worked With:?Mike Ruiz, Rick Day, Barry Hollywood, Ron Contarsy, Tiago Chediak, Kira Bucca, Kyle Deleu, Standa Merhout, Lyall Aston, Hugo Arturi, Laura Rose, Brad Triffitt, Michael del Buono, Ryan Hattaway, Geoffrey Badner, Kil Park, Doug Mott, Erin Foster, Carmelo Donato, Elizabeth Pettey, Bill Heuberger, Kourosh Sotoodeh, Joshua Petska.
Editor-In-Chief, PhotoBook Magazine (February 2019-Present)
------------
Writer for many articles featured in the magazine plus oversee all writers.
Responsible for aligning the creative conceptualization.
Provide direction and guidance to the digital marketing, social media, and advertising teams on all marketing initiatives and strategies.
Manage a team consisting of graphic designers, photographers, fashion and beauty editors, stylists, and hair & makeup.
Co-Founder/Fashion Director, Jejune Magazine (February 2017-February 2019)
------------
Writer of editorial: Style with a Cause: ------------/style-with-a-cause
Fashion Director for all fashion feature editorials and content in magazine.
A------------, Brooklyn, NY
Senior Fashion Stylist for Women�s & Menswear (December 2009-July 2016)
Developed an un-precedent fashion closet for the first A------------
New York photo studio with a starting budget of $7,000 to current budget of $125,000. �
Oversaw the maintenance and upkeep of traffic flow within the fashion closet.
Instructed style direction to freelance team of women�s and men�s ready-to-wear stylists.
Recruited talent resources as: stylists, steamers and assistant stylists.
Created merchandise coordinator position, which is to oversee rack building process.
Managed timeliness of e-com styles to be shot for each delivery, adhering to SLA target dates; plus proactively troubleshooted various sample issues that arise on a daily basis.
Successfully strengthened website�s images and closely worked with the fashion office, creative and retail teams to make sure all objectives were met.
Review images on a daily basis to call-out re-shoots as per styling needs.
Routinely create various SOP standards to evolve the guidelines and achieve efficiency.
(Continued)
Professional Experience (Continued)
True Action, Soho, New York, NY (December 2007-December 2009)
Lead Stylist for brands: Calvin Klein, Betsey Johnson, and Tous.
Nordstrom, Corporate Office and Eddie Bauer, Corporate Office
On-figure Fashion Stylist (December 2007-December 2009)
Styled men�s and women�s luxury and designer brands.
Macy�s Florida, Federated Company Inc., Miami, FL (September 2004-November 2007)
Fashion Stylist/Producer
Conceptualized and presented creative themes to enhance merchandise to be shot.
Performed stringent trend analysis, fashion forecasting and attend trade shows.
Led photo shoots by overseeing styling, hair & make-up and photography teams while following Macy�s Style Guide and to keep brand integrity.
Managed business accounts, inventory and budget to adhere to financial plan.
Successfully managed 1100 photo shoots, which consist of coordinating logistics, meeting styling needs and creative team within given budgets and objectives.
Handled logistics of photo shoot: hired catering, booked studios and locations, contracted and supervised production and stylist assistants.
Casted models on location in New York and Miami.
Fashion Stylist/Market Editor, New York, NY (January 2000-September 2004):
Market Editor for Oprah magazine: �Fall Fashion Trends�
Market Editor for Lifetime magazine: �Instant Makeover and 10 Best Things�
Fashion Stylist for �Jeans and Shoe� story for ------------
Market Editor, Living Etc, Time Warner Magazine
Fashion Stylist at Atlantic Records
Fashion Stylist for New York Moves, Hi-Rise and Gentlemen's Option magazines
Additional Work Experience
In Style Magazine, Time Warner Company, New York, NY (April 2000- September 2002)
Fashion & Accessories Assistant
Assisted Accessories Director and Fashion Market Director
Vanity Fair Magazine, Cond� Nast Publications, New York, NY (March 1999-April 2000)
Advertising & Marketing Assistant
Managed Vanity Fair's two largest categories: Fashion and Beauty accounts
Interview Magazine, Brant Publications, New York, NY (December 1997-March 1999)
Advertising, Marketing & PR Assistant
Handled Fashion, Beauty and Entertainment accounts
Calvin Klein, Corporate Office, New York, NY (April 1997-December 1997)
Executive Assistant
Worked in several departments: Design, Production, Public Relations and Human Resources
Henri Bendel, New York, NY (September 1995-January 1st 1996)
Internship: Assistant Department Manager & Buying Office
Worked with Assistant Buyer on spreadsheets and viewed weekly buying for new vendors
Computer Software
Proficient in Adobe PhotoShop, Microsoft Word, Outlook and Excel, Power Point and WordPerfect, Keynote, Mailchimp, Squarespace and Google Drive.
(Continued)
Education
Simmons College, Bachelor of Arts, Fashion Merchandising, Boston, MA (May 1996)
Parsons School of Design, Certificate for Photostyling, New York, NY (April 2000)
New York Fashion School of Design,
Certificate of Sewing and Construction of Garments, Seattle, WA (December 2009)
OTHER SKILLS
Tennis Instructor for Sportime, East Hampton, Kid�s camp, August 2016
4.0 USTA Tennis Player: A. State Championship Title, Albany, NY 2014
B. National Championship, Tucson, AZ 2014