Alexandra T Goffe
Visit Salt Lake
Research and Business Analytics Manager - Remote
Aug 2019 – Present
• Collect, synthesize, track and manages the organizational research function including analysis, preparation and application of travel and tourism research, industry trends and statistics, and cost per inquiry data
• Work with vendors, coordinate surveys, ensure that programs are on schedule, and obtain input from senior executives to ensure the effective and timely communication of results to board, key stakeholders and constituents, media and partners
• Manage annual Research Budget and all third-party research contracts
• Create, curate, and recommend new reporting capabilities to streamline internal performance metrics and third party research using comprehensive tools, such as Microsoft BI, Tableau, SimpleView CRM, Google Data Studio, and Google Analytics
Qualtrics
Research Services Consultant - Provo, UT
Jan 2018 – Jul 2019
• Consult with corporate and academic clients in conducting quantitative or qualitative survey-based research through the use of the Qualtrics technology platform and services
• Facilitate market research studies, including brand tracking, conjoint analysis, competitive benchmarking, and ad hoc/concept testing
• Gather responses via online panels for actionable insights to help clients make data-driven decisions
• Collaborate with academic researchers to help attain their data collection of PhD dissertations, peer-reviewed articles in top academic journals, or book publishing
Florida State University - College of Business - Tallahassee, FL
IT Support Specialist
Nov 2016 – Dec 2017
• Performed initial computer hardware and software setup for all technology within the College of Business
• Analyzed problems, developed solutions to complex technical problems and installs/implements computer software and hardware
• Supported all media equipment and services and was responsible for the continual operation and maintenance of all the media equipment and routinely tested and reviewed equipment for quality control
• Provided instruction to students, faculty, staff and visitors on A/V equipment use in facilities or for special events
Gartner
Business Development Coordinator - Fort Myers, FL
May 2017 – Aug 2017
• Consulted with CIOs and C-Level Executives to develop and implement an effective enterprise wide strategy that maximizes the value delivered by Gartner’s research products and services
• Connected senior C-Level Executives with the insights and tools to make timely strategic decisions, align their IT initiatives with business objectives, and deliver the technology-related insight necessary for them to make the right decisions every day
• Managed group named accounts
• Assisted with the retention and growth of existing clients
• Forged relationships with prospective clients
The Sales Institute at Florida State University - Tallahassee, FL
Data Analyst
May 2016 – Nov 2016
• Designed and configured spreadsheets, score sheets, and judging forms for the International Collegiate Sales competition in Orlando, FL with over 120 competitors along with semiannual in-house sales competitions at FSU
• Assisted in raising over $300,000 annually in corporate support of the Florida State University Sales Institute
• Analyzed data in specialty programs such as: Qualtrics survey building and analysis, WordPress, SPSS, and advanced Excel Spreadsheets
Visit Salt Lake
Research and Business Analytics Manager - Remote
Aug 2019 – Present
• Collect, synthesize, track and manages the organizational research function including analysis, preparation and application of travel and tourism research, industry trends and statistics, and cost per inquiry data
• Work with vendors, coordinate surveys, ensure that programs are on schedule, and obtain input from senior executives to ensure the effective and timely communication of results to board, key stakeholders and constituents, media and partners
• Manage annual Research Budget and all third-party research contracts
• Create, curate, and recommend new reporting capabilities to streamline internal performance metrics and third party research using comprehensive tools, such as Microsoft BI, Tableau, SimpleView CRM, Google Data Studio, and Google Analytics
Qualtrics
Research Services Consultant - Provo, UT
Jan 2018 – Jul 2019
• Consult with corporate and academic clients in conducting quantitative or qualitative survey-based research through the use of the Qualtrics technology platform and services
• Facilitate market research studies, including brand tracking, conjoint analysis, competitive benchmarking, and ad hoc/concept testing
• Gather responses via online panels for actionable insights to help clients make data-driven decisions
• Collaborate with academic researchers to help attain their data collection of PhD dissertations, peer-reviewed articles in top academic journals, or book publishing
Florida State University - College of Business - Tallahassee, FL
IT Support Specialist
Nov 2016 – Dec 2017
• Performed initial computer hardware and software setup for all technology within the College of Business
• Analyzed problems, developed solutions to complex technical problems and installs/implements computer software and hardware
• Supported all media equipment and services and was responsible for the continual operation and maintenance of all the media equipment and routinely tested and reviewed equipment for quality control
• Provided instruction to students, faculty, staff and visitors on A/V equipment use in facilities or for special events
Gartner
Business Development Coordinator - Fort Myers, FL
May 2017 – Aug 2017
• Consulted with CIOs and C-Level Executives to develop and implement an effective enterprise wide strategy that maximizes the value delivered by Gartner’s research products and services
• Connected senior C-Level Executives with the insights and tools to make timely strategic decisions, align their IT initiatives with business objectives, and deliver the technology-related insight necessary for them to make the right decisions every day
• Managed group named accounts
• Assisted with the retention and growth of existing clients
• Forged relationships with prospective clients
The Sales Institute at Florida State University - Tallahassee, FL
Data Analyst
May 2016 – Nov 2016
• Designed and configured spreadsheets, score sheets, and judging forms for the International Collegiate Sales competition in Orlando, FL with over 120 competitors along with semiannual in-house sales competitions at FSU
• Assisted in raising over $300,000 annually in corporate support of the Florida State University Sales Institute
• Analyzed data in specialty programs such as: Qualtrics survey building and analysis, WordPress, SPSS, and advanced Excel Spreadsheets