Alexa
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Alexa

Alexa J. Weinberg

E D U C A T I O N

INDIANA UNIVERSITY, Bloomington, IN Class of 2021
Bachelor of Science in Kinesiology | Major: Sports Marketing/Management | Minor in Psychology | GPA: 3.1 | Dean’s Scholarship

A R E A S O F E X P E R T I S E



Relevant Coursework | Sports Industry Studies, Issues in Intercollegiate Athletics, Sports in America, History Perspective, Legal Issues in Sports Settings, Introduction to Sport Management and Marketing, Introduction to Marketing, Introduction to Kinesiology and Physiology

Intercollegiate Athletics Project | Blogged about intercollegiate athletics issues such as new California “fair pay to play” act, and created new weekly content from ESPN and NCAA research using PackBack, a digital discussion platform for a semester-long project.
Sports Participant Experience | Golf, Soccer, Basketball, Lacrosse, Track

Certifications | Red Cross CPR Certification, Soccer Referee Certification, Candidate of
Certificate in Adobe Photoshop, Illustrator, InDesign, and Graphic Design

S P O R T S E X P E I E N C E

INDY WOMEN IN TECH LPGA CHAMPIONSHIP | Ambassador/ Pro-AM Operations, Indianapolis, IN. Fall 2019
? Greeted spectators at the course entrance, provided directions and addressed guests’ questions and issues related to the event.
? Caddied for golfers in a competitive league.
CAMP TOWANDA | Sports Management Intern, Honesdale, PA Summer 2019
? Organized sports games, special events, and sports tournaments between various camps including All Camp Relay event.
? Served as the assistant group leader and coached soccer and basketball teams during camp summer Olympics.
? Participated in a selective leadership training program, learning sports business planning and customer service.
MCLEAN YOUTH SOCCER | Referee/Field Marshall/Tournament Official, McLean, VA 2014 - 2017
? Monitored games, assessed fouls and penalties, and enforced fair play rules to ensure player safety.
? Reported accurate time, schedules, and scores in a bi-weekly game report to league officials.
? Attended 3-day referee training and received referee grade of 8-9, and trained in management for organization.

C O L L I G I A T E I N V O L V E M E N T

SPORTS MARKETING ALLIANCE | Member 2019 - Present
? Participates in networking trips, guest speaker lectures, and career-building activities that further professional development and industry knowledge.
? Gains industry knowledge through guest professional sports team marketing lectures and fan experience connection. Guest lectures include Paragon Marketing Group and professional sports team representatives from Miami Dolphins, Cleveland Cavaliers, and Philadelphia 76ers.
ALPHA EPSILON PHI SORORITY | Member 2018 - Present
? Oversaw annual “Pheast of Phi’s,” fundraising buffet for Elizabeth Glaser Pediatric AIDS Foundation, by managing food, setting up and tearing down, and greeting visitors.
? Fundraised for breast cancer awareness organization Sharsheret and Riley Hospital during 24-hour Indiana University Dance Marathon.

C O M M U N I T Y E N G A G E M E N T

CHILDREN OF KIBERA FOUNDATION | Student Sponsor, Kenya, Africa 2009 - 2019
? Provided support, personal connection, and friendship through pen pal and sponsorship program.
? Organized fundraising event that raised over $1,000 to support student’s 2013-2014 education.

T E C H N O L O G Y
Microsoft Office (Word, PowerPoint, Excel), Evernote, Social Media, WordPress Blogging, Packback, Google Docs, Adobe Creative
Suites