Alex Schwalm's Resume
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Alex Schwalm's Resume

Experience
June 2018 – Present Kennesaw, GA
Digital Marketing Associate, Textron Specialized Vehicles
• Lead a project team of eight key stakeholders through the development of Salesforce customer portal for a branded self-service community
• Managed all internal and external communications through marketing automation Pardot
• Built and maintained promotional B2B marketing campaigns
• Created templates, landing pages and lead generation forms
• Developed quarterly website and social media analytics reports using Google Data Studio presenting the behavior of customers and evaluating KPIs
• Continuously updated and managed the website through CMS Drupal
• Audited website for improved SEO and conversions
• Planned posting schedule, created content and reported analytics of social media
• Increased following 90% within nine months by improving engagement of content
• Achieved an average organic monthly engagement rate of 7.34%
• Conducted competitive analysis and assembled plan to implement Google Ads
• Spearheaded marketing efforts of new product launch including creation of collateral, publication advertisements and product video and photoshoot

May 2017– August 2017 Sydney, Australia
Marketing Intern, Luxperience
• Managed posting schedule and assisted in content creation of social media posts on Linkedin, Twitter and Facebook through Hootsuite campaign manager
• Conducted weekly analyses of social media performance and online presence
• Assembled exhibitor directory and linked social media to company website

Education
May 2018 West Lafayette, IN
Purdue University, Krannert School of Management
Bachelors of Science in Management and Marketing

Skills
• Google Analytics
• Adobe Creative Cloud
• Salesforce Customer Portal
• Pardot
• CMS Drupal
• HTML
• Conversational Spanish
• Social Media Marketing
• Microsoft Office

Certifications
GOOGLE ACADEMY – Google Analytics Individual Qualification | Google Ads Fundamentals
HUBSPOT ACADEMY – Inbound Marketing