Aida Ramanculova
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Location: San Francisco, CA, USA
School: University of Wisconsin-Madison
Field of study: Consumer Behavior

Aida Ramanculova

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Buying Intern Jun 2019 – Aug 2019
Ralph Lauren, New York, NY
• Designed and presented a strategic marketing plan to high-level executives on winning over a new generation that led to a 3% increase in marketing investments
• Collaborated and worked cross-fictionally to gain exposure to the business structure and the product lifecycle
• Collected and presented information on competitive findings on new products and trends to team executives
• Developed statistics and costing projections for the upcoming quarters using advance Excel features
• Attended and participated in business review meetings for the men’s complex performance
• Identified trends and key product performance by compiling weekly recaps to help drive sales resulting in a 4% quarterly revenue increase for North American stores

International Student Coordinator May 2018 – May 2019
University of Wisconsin-Madison, Madison, WI
• Produced and arranged a summer program from a group of 25 international student from Kazakhstan
• Utilized Excel and Photoshop to create social media posts and flyers to advertise events and increase attendance
• Displayed organizational skills by assisting in managing weekly guest speaker lectures
• Performed day-to-day office administration needs and managed hotel and travel registration and invoices

Marketing & Event Management Intern May 2018 – Dec 2018
Rethreads, Madison, WI
• Networked with campus clubs and facilitated fashion shows with 100 to 200 students attending
• Reinvigorated official social media presence to attract younger consumer base and increase following by 87%
• Created store seasonal shopping events for student outreach to boost in-store foot traffic
• Analyzed trends and sales based on target consumers to adjust inventory accordingly, as well as maintaining product for core consumers

NRF Student Program Jan 2020
Member, New York, NY
• Attended seminars to gain a better understanding of the future of retail innovation and entrepreneurship
• Networked with leading company executives to learn more about career paths and opportunities
YMA Fashion Scholarship Oct 2019
Participant, Madison, WI
• Developed a Merchandising & Marketing strategy for a brand collaboration to drive sales and brand awareness
• Analyzed financial statements and budgets to propose a feasible solution for sustainable production
• Created product assortment and allocation based on industry and brand research
Advanced Consumer Analytics Nov 2018
Student team leader, Madison, WI
• Analyzed data using multivariate analysis for a case study to present brand recommendations
• Presented ideas and solutions for case companies to maximize profit and drive sales

Clean Energy EXPO-2017 May- Jul 2017
Event management volunteer, Astana, Kazakhstan
• Handled and supervised entertainment events for International Exhibitions hosting more than 1000 visitors
• Improved communication skills by assisting customers with diverse cultural background
University of Wisconsin-Madison May 2020
Bachelor of Science in Retail and Consumer Behavior (GPA 3.59/4.00)


• Excel, SQL, Google Analytics, SAS


• Russian (Native)
• English (Bilingual/Native)
• Kazakh (Beginner)