Aida Ramanculova
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Location: San Francisco, CA, USA
School: University of Wisconsin-Madison
Field of Study: Consumer Behavior

Aida Ramanculova

AIDA RAMANCULOVA
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PROFESSIONAL EXPERIENCE

Buying Intern Jun 2019 – Aug 2019
Ralph Lauren, New York, NY
• Designed and presented a strategic marketing plan to high-level executives on winning over a new generation that led to a 3% increase in marketing investments
• Collaborated and worked cross-fictionally to gain exposure to the business structure and the product lifecycle
• Collected and presented information on competitive findings on new products and trends to team executives
• Developed statistics and costing projections for the upcoming quarters using advance Excel features
• Attended and participated in business review meetings for the men’s complex performance
• Identified trends and key product performance by compiling weekly recaps to help drive sales resulting in a 4% quarterly revenue increase for North American stores

International Student Coordinator May 2018 – May 2019
University of Wisconsin-Madison, Madison, WI
• Produced and arranged a summer program from a group of 25 international student from Kazakhstan
• Utilized Excel and Photoshop to create social media posts and flyers to advertise events and increase attendance
• Displayed organizational skills by assisting in managing weekly guest speaker lectures
• Performed day-to-day office administration needs and managed hotel and travel registration and invoices

Marketing & Event Management Intern May 2018 – Dec 2018
Rethreads, Madison, WI
• Networked with campus clubs and facilitated fashion shows with 100 to 200 students attending
• Reinvigorated official social media presence to attract younger consumer base and increase following by 87%
• Created store seasonal shopping events for student outreach to boost in-store foot traffic
• Analyzed trends and sales based on target consumers to adjust inventory accordingly, as well as maintaining product for core consumers

EXPERIENTIAL LEARNING
NRF Student Program Jan 2020
Member, New York, NY
• Attended seminars to gain a better understanding of the future of retail innovation and entrepreneurship
• Networked with leading company executives to learn more about career paths and opportunities
YMA Fashion Scholarship Oct 2019
Participant, Madison, WI
• Developed a Merchandising & Marketing strategy for a brand collaboration to drive sales and brand awareness
• Analyzed financial statements and budgets to propose a feasible solution for sustainable production
• Created product assortment and allocation based on industry and brand research
Advanced Consumer Analytics Nov 2018
Student team leader, Madison, WI
• Analyzed data using multivariate analysis for a case study to present brand recommendations
• Presented ideas and solutions for case companies to maximize profit and drive sales

VOLUNTEER INVOLVEMENT
Clean Energy EXPO-2017 May- Jul 2017
Event management volunteer, Astana, Kazakhstan
• Handled and supervised entertainment events for International Exhibitions hosting more than 1000 visitors
• Improved communication skills by assisting customers with diverse cultural background
EDUCATION
University of Wisconsin-Madison May 2020
Bachelor of Science in Retail and Consumer Behavior (GPA 3.59/4.00)

DATA ANALYTICS TOOLS

• Excel, SQL, Google Analytics, SAS

LANGUAGES

• Russian (Native)
• English (Bilingual/Native)
• Kazakh (Beginner)

Graduate, Marketing, Social Media, Internship, Russian, Retail, Data Analysis