Administrative Assistant
no image
Location: Santa Fe Springs, CA, USA
School: Loyola Marymount University
Field of Study: Guidance and Counseling

Administrative Assistant

CREATIVE COPYWRITER
SummerEyez / Australia / 2020

I work remotely to develop long and short forms of copy for an e-commerce startup dedicated to providing sustainable eyewear.
• Utilized storytelling to establish brand voice & clarify brand story
• Rewrote packaging inserts
• Develop product descriptions and weekly blogs for website & social media concepts

HEALTH INSURANCE AGENT/ADMIN. ASSISTANT/DIGITAL CONTENT WRITER
California Well Being Insurance Agency / Downey, CA / 2012 - Present

In my versatile role at CWBIA, I accomplish various administrative tasks to support the agency owner, sell health insurance plans, and craft effective content that has generated new business opportunities.
• Provide comprehensive health insurance enrollment services for 200+ individuals, small businesses, & manage ongoing accounts
• Produce marketing emails to generate new leads
• Create agency ads for local business marketing expos & newsletters
• Compose professional correspondences on behalf of agency owner
• Designed website & maintain written content - ------------
• Initiate social media content that informs & aligns with agency’s voice
• Utilize Salesforce to document confidential client data & create reports

ATHLETIC ACADEMIC SUPPORT & LIFE SKILLS SPECIALIST
Fullerton College / Fullerton, CA / 2018 – 2019

I took a holistic approach working with a designated caseload of student-athletes to promote positive academic performance, self-sufficiency, and a safe space to share mental health concerns.
• Connected student-athletes to various campus resources
• Utilized interviewing techniques to reveal core areas of concern
• Helped students write admissions essays, resumes, & cover letters

CONTENT CREATOR/CAMPAIGN ASSISTANT
Ralph Aranda for Santa Fe Springs City Council Committee 2018 / Santa Fe Springs, CA / 2018

I contributed to my father’s city council campaign by creating engaging content, organizing events, and conducting outreach within the local community.
• Launched candidate Facebook & website, including paid & organic advertisements – ------------
• Spearheaded campaign initiatives & event coordination
• Wrote, proofread, & edited compelling written & video content

WRITING SERVICES PROFESSIONAL
Thumbtack / California / 2017 - 2018

I utilized Thumbtack as a platform to seek various writing projects and help others effectively convey written messages.
• Conducted in-depth interviews to understand root of client messages & write in appropriate brand voice
• Edited & composed captivating resumes, speeches, cover letters, & college admissions essays
• Rewrote informative & engaging biography for multi-talented artist’s website

CREATIVE APPRENTICE
Downey MADE / Downey, CA / 2017

I participated in a digital media apprenticeship to practice developing and enhancing brand identity through the concept of “Design Thinking.”
• Developed persona for target audiences to produce relevant content
• Explored digital media best practices to enhance audience engagement through social media & encourage “Calls to Action”
• Pitched final project to panel of local business owners & program directors, resulting in a job promotion

COUNSELOR INTERN
Orange Coast College / Costa Mesa, CA / 2015 - 2016

As a counseling intern, I practiced advising diverse general population students and student-athletes to ensure they met specific academic program requirements.
• Advised students on Student Education Plans & transfer requirements
• Contributed to lesson plans and co-facilitated “College Success” & “Effective Parenting” courses
• Supported students with goal setting, time management, & career exploration