Adilene Cepeda
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Location: Berwyn, IL, USA
School: University of Illinois at Urbana-Champaign
Major: Media and Communications

Adilene Cepeda

Innovative communications and media scholar. Applies the understanding of technology's influence on communication and expertise as an On-Air announcer to successfully curate and broadcast material that entertains and informs the mass audience

*Eager to always learn and grow professionally
*Excels in all forms of communication
*Performs well while working with others and independently
*Easily adapts to different working environments
*Great relationship builder with a confident and upbeat personality
*Strong organizational and planning skills

Work Experience
Symbiont Group Chicago, IL B2B Growth Specialist Feb. 2019 - Jan. 2020
*Built leads lists that belonged to target accounts and fit the target persona through the use of business information sources like Hoovers and Sales Navigator
*Attained knowledge on client’s products and services to efficiently explain and answer questions
*Developed and tailored sales pitch that converted prospects into opportunities by addressing a solution to their needs
*Performed a series of outbound activity on a cadence schedule that included phone dials, emails, and messaging on LinkedIn to connect with prospects
*Leveraged Google tracking analytics and outbound activity recorded on CRM to strategically qualify and prioritize leads
*Identified and acquired new business opportunities by using the BANT (Budget, Authority, Need, Time) approach

Nordstrom Oak Brook, IL
Sales Associate/Customer Service Specialist Sept. 2016 - Mar. 2019
*Achieved and exceeded established weekly sales goals while supporting others in the team
*Led team in enrolling customers to the Nordstrom rewards program to build customer relationships
*Possessed strong product and fashion knowledge that facilitated sales and delivered customer satisfaction when answering questions and advising on merchandise selection and fit
*Coordinated with managers in labeling and displaying merchandise on the sales floor that would promote and enlighten customers on popular brands and trends
*Assisted managers in supervising the sales floor while greeting customers and assigning them to available sales associates when help was needed
*Overlooked and assigned closing duties to team members during closing shifts

WPGU 107.1 Champaign, IL On-Air Announcer Sept. 2015 - May 2016
*Identified and composed relevant news stories promptly
*Produced and improvised On-Air scripts
*Operated radio board during On-Air newscast
*Performed daily broadcasts that informed listeners on current-day local, national, and global news
*Updated and maintained daily program logs to provide information on all elements aired such as promotions, music selection, announcements, and dialogue

University of Illinois at Urbana-Champaign Aug. 2012 - May 2016
Bachelor of Arts: Media Communications with a double minor in Spanish and Latina/o Studies
Cumulative G.P.A.: 3.72/4.00
International Education: Spanish at the Universitat de Barcelona | Jan. 2015- June 2015
Awards: College of Liberal Arts & Sciences' Certificate of Excellence, Recipient of Illinois for Illinois (I4I) Scholarship
Related Coursework: Media Literacy, Intro to Mediated Communication, Visual Politics, Spanish Contemporary Cinema, Mass Media and the Audience, Media and Youth Culture, Communication Technology & Society

Relevant Skills
*Proficient in Spanish
*CRM (SharpSpring, Hubspot, Outreach, Salesforce)
*Adept in Microsoft Office, Xcel, & Outlook
*Media Relations

Leadership and Service Experience
America Reads/America Counts Urbana-Champaign, IL
Academic Tutor Jan. 2013 - May 2016
*Collaborated with teachers to understand subject material and class exercises
*Mentored students in a classroom setting, one-on-one, or in groups in subjects such as Math, Literature, and Science
*Improved students’ comprehension of subject matter, which drove better quiz and exam performance

Semana de la Mujer Urbana-Champaign, IL
Event Coordinator Jan. 2013 - May 2016
*Partnered with other students to organize a week-long event dedicated to representing women of color
*Thoroughly selected and invited inspirational women of color to present their studies, work, and life experiences to influence and motivate students
*Created an environment where female students had the opportunity to connect with others while freely expressing themselves and building confidence

Aspiring Video Producer