Adilene Cepeda
Innovative communications and media scholar. Applies the understanding of technology's influence on communication and expertise as an On-Air announcer to successfully curate and broadcast material that entertains and informs the mass audience
*Eager to always learn and grow professionally
*Excels in all forms of communication
*Performs well while working with others and independently
*Easily adapts to different working environments
*Great relationship builder with a confident and upbeat personality
*Strong organizational and planning skills
Work Experience
Symbiont Group Chicago, IL B2B Growth Specialist Feb. 2019 - Jan. 2020
*Built leads lists that belonged to target accounts and fit the target persona through the use of business information sources like Hoovers and Sales Navigator
*Attained knowledge on client’s products and services to efficiently explain and answer questions
*Developed and tailored sales pitch that converted prospects into opportunities by addressing a solution to their needs
*Performed a series of outbound activity on a cadence schedule that included phone dials, emails, and messaging on LinkedIn to connect with prospects
*Leveraged Google tracking analytics and outbound activity recorded on CRM to strategically qualify and prioritize leads
*Identified and acquired new business opportunities by using the BANT (Budget, Authority, Need, Time) approach
Nordstrom Oak Brook, IL
Sales Associate/Customer Service Specialist Sept. 2016 - Mar. 2019
*Achieved and exceeded established weekly sales goals while supporting others in the team
*Led team in enrolling customers to the Nordstrom rewards program to build customer relationships
*Possessed strong product and fashion knowledge that facilitated sales and delivered customer satisfaction when answering questions and advising on merchandise selection and fit
*Coordinated with managers in labeling and displaying merchandise on the sales floor that would promote and enlighten customers on popular brands and trends
*Assisted managers in supervising the sales floor while greeting customers and assigning them to available sales associates when help was needed
*Overlooked and assigned closing duties to team members during closing shifts
WPGU 107.1 Champaign, IL On-Air Announcer Sept. 2015 - May 2016
*Identified and composed relevant news stories promptly
*Produced and improvised On-Air scripts
*Operated radio board during On-Air newscast
*Performed daily broadcasts that informed listeners on current-day local, national, and global news
*Updated and maintained daily program logs to provide information on all elements aired such as promotions, music selection, announcements, and dialogue
Education
University of Illinois at Urbana-Champaign Aug. 2012 - May 2016
Bachelor of Arts: Media Communications with a double minor in Spanish and Latina/o Studies
Cumulative G.P.A.: 3.72/4.00
International Education: Spanish at the Universitat de Barcelona | Jan. 2015- June 2015
Awards: College of Liberal Arts & Sciences' Certificate of Excellence, Recipient of Illinois for Illinois (I4I) Scholarship
Related Coursework: Media Literacy, Intro to Mediated Communication, Visual Politics, Spanish Contemporary Cinema, Mass Media and the Audience, Media and Youth Culture, Communication Technology & Society
Relevant Skills
*Proficient in Spanish
*CRM (SharpSpring, Hubspot, Outreach, Salesforce)
*Adept in Microsoft Office, Xcel, & Outlook
*Media Relations
Leadership and Service Experience
America Reads/America Counts Urbana-Champaign, IL
Academic Tutor Jan. 2013 - May 2016
*Collaborated with teachers to understand subject material and class exercises
*Mentored students in a classroom setting, one-on-one, or in groups in subjects such as Math, Literature, and Science
*Improved students’ comprehension of subject matter, which drove better quiz and exam performance
Semana de la Mujer Urbana-Champaign, IL
Event Coordinator Jan. 2013 - May 2016
*Partnered with other students to organize a week-long event dedicated to representing women of color
*Thoroughly selected and invited inspirational women of color to present their studies, work, and life experiences to influence and motivate students
*Created an environment where female students had the opportunity to connect with others while freely expressing themselves and building confidence
Innovative communications and media scholar. Applies the understanding of technology's influence on communication and expertise as an On-Air announcer to successfully curate and broadcast material that entertains and informs the mass audience
*Eager to always learn and grow professionally
*Excels in all forms of communication
*Performs well while working with others and independently
*Easily adapts to different working environments
*Great relationship builder with a confident and upbeat personality
*Strong organizational and planning skills
Work Experience
Symbiont Group Chicago, IL B2B Growth Specialist Feb. 2019 - Jan. 2020
*Built leads lists that belonged to target accounts and fit the target persona through the use of business information sources like Hoovers and Sales Navigator
*Attained knowledge on client’s products and services to efficiently explain and answer questions
*Developed and tailored sales pitch that converted prospects into opportunities by addressing a solution to their needs
*Performed a series of outbound activity on a cadence schedule that included phone dials, emails, and messaging on LinkedIn to connect with prospects
*Leveraged Google tracking analytics and outbound activity recorded on CRM to strategically qualify and prioritize leads
*Identified and acquired new business opportunities by using the BANT (Budget, Authority, Need, Time) approach
Nordstrom Oak Brook, IL
Sales Associate/Customer Service Specialist Sept. 2016 - Mar. 2019
*Achieved and exceeded established weekly sales goals while supporting others in the team
*Led team in enrolling customers to the Nordstrom rewards program to build customer relationships
*Possessed strong product and fashion knowledge that facilitated sales and delivered customer satisfaction when answering questions and advising on merchandise selection and fit
*Coordinated with managers in labeling and displaying merchandise on the sales floor that would promote and enlighten customers on popular brands and trends
*Assisted managers in supervising the sales floor while greeting customers and assigning them to available sales associates when help was needed
*Overlooked and assigned closing duties to team members during closing shifts
WPGU 107.1 Champaign, IL On-Air Announcer Sept. 2015 - May 2016
*Identified and composed relevant news stories promptly
*Produced and improvised On-Air scripts
*Operated radio board during On-Air newscast
*Performed daily broadcasts that informed listeners on current-day local, national, and global news
*Updated and maintained daily program logs to provide information on all elements aired such as promotions, music selection, announcements, and dialogue
Education
University of Illinois at Urbana-Champaign Aug. 2012 - May 2016
Bachelor of Arts: Media Communications with a double minor in Spanish and Latina/o Studies
Cumulative G.P.A.: 3.72/4.00
International Education: Spanish at the Universitat de Barcelona | Jan. 2015- June 2015
Awards: College of Liberal Arts & Sciences' Certificate of Excellence, Recipient of Illinois for Illinois (I4I) Scholarship
Related Coursework: Media Literacy, Intro to Mediated Communication, Visual Politics, Spanish Contemporary Cinema, Mass Media and the Audience, Media and Youth Culture, Communication Technology & Society
Relevant Skills
*Proficient in Spanish
*CRM (SharpSpring, Hubspot, Outreach, Salesforce)
*Adept in Microsoft Office, Xcel, & Outlook
*Media Relations
Leadership and Service Experience
America Reads/America Counts Urbana-Champaign, IL
Academic Tutor Jan. 2013 - May 2016
*Collaborated with teachers to understand subject material and class exercises
*Mentored students in a classroom setting, one-on-one, or in groups in subjects such as Math, Literature, and Science
*Improved students’ comprehension of subject matter, which drove better quiz and exam performance
Semana de la Mujer Urbana-Champaign, IL
Event Coordinator Jan. 2013 - May 2016
*Partnered with other students to organize a week-long event dedicated to representing women of color
*Thoroughly selected and invited inspirational women of color to present their studies, work, and life experiences to influence and motivate students
*Created an environment where female students had the opportunity to connect with others while freely expressing themselves and building confidence