Account Executive
My name is Dan Cassano, I am 32 years old from Deer Park, NY on Long Island. Spent the past 7 years working at FOX in Advertising Sales for both Sports & Entertainment. The last 4 years I spent selling ad time in the NFL, MLB, NCAA FOOTBALL/BASKETBALL, WWE, USGA and NASCAR. I am a big sports fan and played hockey my entire life and in college. I also enjoy reading, working out and spending time with my girlfriend and our dog.
I started at the bottom and worked my way up — I’m hungry and determined. My calling card was hunting for and securing zero share business — advertisers who had never spent with us before— $30M in 3 years.
I developed and enhanced client relationships. I know how to grow initial business into a relationship that continues to grow and blossom year after year and get bigger and bigger.
RESUME:
Results oriented sales and media professional with proven ability to provide superior results to
ensure client satisfaction. Committed to building long term relationships and finding creative
solutions to address client needs.
PROFESSIONAL EXPERIENCE:
Fox Networks- New York, NY
Ad Sales Account Executive, Fox Sports October 2017-September 2020
• Managed 45 clients and $85M in billings with 5% year over year growth across the NFL, MLB, NCAA football & basketball,
WWE, USGA & NASCAR
• Tracked industry spending to garner new business from zero share advertisers and maximize revenue across our portfolio
• Secured $30M in zero share money from advertisers such as Untuckit, DoorDash, White Claw & Slack
• Developed and enhanced client relationships through in person meetings and presentations
• Worked with Sports Brand Partnerships to create custom content, features and branding across digital and social platforms
Ad Sales Account Manager, Fox Entertainment April 2015-October 2017
• Built media plans to meet the marketing, financial and demographical needs of clients
• Negotiated media deals for FOX, FX, FXX, FXM, Nat Geo and Nat Geo Wild
• Analyzed and executed advertiser marketing and integrations including “The Work Behind the Work” Slack integration in the
2018 Men’s World Cup
• Participated in Upfront meetings and presentations to clients and buyers
• Oversaw and managed assistants, including delegating projects to ensure deadlines were met and projects were completed
• Collaborated with Sales System developers to provide insight into new enhancements to improve client service
Ad Sales Account Coordinator, Fox Entertainment April 2014-April 2015
• Daily maintenance of all advertiser accounts across Group M, Mediavest and Universal McCann
• Collaborated with internal inventory management to adjust advertiser schedules to ensure client and company needs were met
• Maintained accounts for two movie studios, Universal Pictures and Sony Pictures
• Compiled weekly data reports for each account, including quarterly/annual delivery and flight weeks
• Intermediary between agencies, commercial administration, and standards & practices to ensure all materials were received in
timely manner
North Jersey Avalanche- Hackensack, NJ
Head Ice Hockey Coach, North Jersey Avalanche April 2014-Present
• Plan and run three team on ice practices and two small group skills sessions each week
• Set the identity and culture for our team and live it every day
• Participate in tournaments and showcase throughout the United States and Canada
• Identify, recruit and secure commitment of players from all over the world
EDUCATION:
Stony Brook University- Stony Brook, NY September 2009-December 2013
B.S. Business Management, Specialization in Finance, Minor: Leadership Development
Cumulative GPA: 3.6
Stony Brook University Dean’s List (Minimum 3.5 GPA)- January 2010-December 2013
Activities:
Stony Brook University Men’s Ice Hockey Team: 4 year All Academic player/Team Captain for 2 years, and Vice President of
leadership team, leading fundraising and charity events in the community
Business Leaders of Stony Brook: Networked with high level employees across various Fortune 500 companies, and participated
in town hall meetings with guest speakers with extensive experience and knowledge in their fields
My name is Dan Cassano, I am 32 years old from Deer Park, NY on Long Island. Spent the past 7 years working at FOX in Advertising Sales for both Sports & Entertainment. The last 4 years I spent selling ad time in the NFL, MLB, NCAA FOOTBALL/BASKETBALL, WWE, USGA and NASCAR. I am a big sports fan and played hockey my entire life and in college. I also enjoy reading, working out and spending time with my girlfriend and our dog.
I started at the bottom and worked my way up — I’m hungry and determined. My calling card was hunting for and securing zero share business — advertisers who had never spent with us before— $30M in 3 years.
I developed and enhanced client relationships. I know how to grow initial business into a relationship that continues to grow and blossom year after year and get bigger and bigger.
RESUME:
Results oriented sales and media professional with proven ability to provide superior results to
ensure client satisfaction. Committed to building long term relationships and finding creative
solutions to address client needs.
PROFESSIONAL EXPERIENCE:
Fox Networks- New York, NY
Ad Sales Account Executive, Fox Sports October 2017-September 2020
• Managed 45 clients and $85M in billings with 5% year over year growth across the NFL, MLB, NCAA football & basketball,
WWE, USGA & NASCAR
• Tracked industry spending to garner new business from zero share advertisers and maximize revenue across our portfolio
• Secured $30M in zero share money from advertisers such as Untuckit, DoorDash, White Claw & Slack
• Developed and enhanced client relationships through in person meetings and presentations
• Worked with Sports Brand Partnerships to create custom content, features and branding across digital and social platforms
Ad Sales Account Manager, Fox Entertainment April 2015-October 2017
• Built media plans to meet the marketing, financial and demographical needs of clients
• Negotiated media deals for FOX, FX, FXX, FXM, Nat Geo and Nat Geo Wild
• Analyzed and executed advertiser marketing and integrations including “The Work Behind the Work” Slack integration in the
2018 Men’s World Cup
• Participated in Upfront meetings and presentations to clients and buyers
• Oversaw and managed assistants, including delegating projects to ensure deadlines were met and projects were completed
• Collaborated with Sales System developers to provide insight into new enhancements to improve client service
Ad Sales Account Coordinator, Fox Entertainment April 2014-April 2015
• Daily maintenance of all advertiser accounts across Group M, Mediavest and Universal McCann
• Collaborated with internal inventory management to adjust advertiser schedules to ensure client and company needs were met
• Maintained accounts for two movie studios, Universal Pictures and Sony Pictures
• Compiled weekly data reports for each account, including quarterly/annual delivery and flight weeks
• Intermediary between agencies, commercial administration, and standards & practices to ensure all materials were received in
timely manner
North Jersey Avalanche- Hackensack, NJ
Head Ice Hockey Coach, North Jersey Avalanche April 2014-Present
• Plan and run three team on ice practices and two small group skills sessions each week
• Set the identity and culture for our team and live it every day
• Participate in tournaments and showcase throughout the United States and Canada
• Identify, recruit and secure commitment of players from all over the world
EDUCATION:
Stony Brook University- Stony Brook, NY September 2009-December 2013
B.S. Business Management, Specialization in Finance, Minor: Leadership Development
Cumulative GPA: 3.6
Stony Brook University Dean’s List (Minimum 3.5 GPA)- January 2010-December 2013
Activities:
Stony Brook University Men’s Ice Hockey Team: 4 year All Academic player/Team Captain for 2 years, and Vice President of
leadership team, leading fundraising and charity events in the community
Business Leaders of Stony Brook: Networked with high level employees across various Fortune 500 companies, and participated
in town hall meetings with guest speakers with extensive experience and knowledge in their fields