Account Executive
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Location: Jersey City, NJ, USA
University: Seton Hall University
Major: Public Relations & Journalism

Account Executive

PAOLA VALDES
Jersey City, NJ | xxx-xxx-xxxx |xxx-xxx-xxxx

PROFESSIONAL EXPERIENCE WISE PUBLIC RELATIONS
Account Executive June 2019 – August 2019
• Drafted and proofread communication materials (i.e., press releases, media advisories, and client correspondence)
• Compiled and analyzed media coverage for clients (i.e., produced news clippings, and organized media recap reports)
• Assembled and summarized client activity through internal weekly and monthly reports
• Distributed press releases and media advisories
• Attended events and contributed to event recaps
• Developed and implemented of public relations and communications strategies to support company goals and initiatives, helping to increase brand awareness and shape public perception
• Pitched media across broadcast, print, and online, which included researching and writing communications as appropriate. Promoted news stories, bylines and features to the media.
INTERMARKET COMMUNICATIONS
Assistant Account Executive December 2017 – February 2019
• Assisted the Human Resources Manager with any recruiting process, including sourcing, screening and interviewing candidates
• Supported the HR department with any administrative needs
• Maintained employee's files, accurate records and confidentiality
• Arranged and secured press meetings in top-tier business, mainstream, and trade media publications
• Created thematic and promotional content to be disseminated on various social media platforms
• Distributed press releases and connected with reporters in relevant publications to secure media coverage
• Participated in brainstorming sessions and executed pitches around press releases or media tours
• Researched opportunities for sponsorships, speaking engagements and award submissions for clients at industry relevant conferences
• Developed client agendas, recap reports, and monthly reports
• Monitored and reported daily news coverage for clients across multiple media platforms

INTERAMERICAN SERVICES INC.
Staff Accounting Analyst / Office Manager July 2012 - December 2017
• Analyzed and executed internal business plan and objectives to effectively support clients
• Accountable for clients’ financial operations, daily deposits, and monetary transfers
• Supported Senior Manager in creating financial statements through analysis of records and tax documents
• Utilized Excel to record credits, balance client accounts, and reconcile payments and end of day revenues
• Aided in the preparation of income tax returns

EAGLES TALENT SPEAKERS BUREAU
Public Relations / Communications Intern May 2016 - August 2016
• Led promotion of managed speakers and special events through Eagles Talent social media accounts by creating a social media calendar
• Participated in the design strategy and assisted with the creation of digital marketing content for e-blast monthly campaigns using Constant Contact
• Analyzed and developed blog content for the Eagles Talent website using WordPress
• Generated and edited videos on Movie Maker of the managed speakers to promote on the main website
• Systematized content for in-house database

BLOOMINGDALE’S
Public Relations Intern September 2015 - December 2015
• Coordinated logistics of special in-store events designed to reach consumers interested in fashion and luxury products
• Organized and distributed promotional items at all events
• Explored social media platforms to create a database of fashion bloggers for potential store relationships
• Aided fashion stylists in the preparation of ensembles and maintained the schedule for fashion shows
EDUCATION SETON HALL UNIVERSITY, COLLEGE OF COMMUNICATION AND THE ARTS
• B.A in Public Relations and Journalism
• Graduation Date: December 2016
SKILLS & ACTIVITIES Language: Fluent in Spanish
Technical Skills: Microsoft Office, Google Suite, Google Analytics, Gorkana, Business Wire, Factiva, WordPress, Cision, Constant Contact, Airtable
Accounting Softwares: QuickBooks, Peachtree, ATX, PayCalc

Fluent in Spanish; Microsoft Office, Google Suite, Google Analytics