Account Executive
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Location: Jersey City, NJ, USA
School: Seton Hall University
Major: Public Relations & Journalism

Account Executive

Jersey City, NJ | ------------ |------------

Account Executive June 2019 – August 2019
• Drafted and proofread communication materials (i.e., press releases, media advisories, and client correspondence)
• Compiled and analyzed media coverage for clients (i.e., produced news clippings, and organized media recap reports)
• Assembled and summarized client activity through internal weekly and monthly reports
• Distributed press releases and media advisories
• Attended events and contributed to event recaps
• Developed and implemented of public relations and communications strategies to support company goals and initiatives, helping to increase brand awareness and shape public perception
• Pitched media across broadcast, print, and online, which included researching and writing communications as appropriate. Promoted news stories, bylines and features to the media.
Assistant Account Executive December 2017 – February 2019
• Assisted the Human Resources Manager with any recruiting process, including sourcing, screening and interviewing candidates
• Supported the HR department with any administrative needs
• Maintained employee's files, accurate records and confidentiality
• Arranged and secured press meetings in top-tier business, mainstream, and trade media publications
• Created thematic and promotional content to be disseminated on various social media platforms
• Distributed press releases and connected with reporters in relevant publications to secure media coverage
• Participated in brainstorming sessions and executed pitches around press releases or media tours
• Researched opportunities for sponsorships, speaking engagements and award submissions for clients at industry relevant conferences
• Developed client agendas, recap reports, and monthly reports
• Monitored and reported daily news coverage for clients across multiple media platforms

Staff Accounting Analyst / Office Manager July 2012 - December 2017
• Analyzed and executed internal business plan and objectives to effectively support clients
• Accountable for clients’ financial operations, daily deposits, and monetary transfers
• Supported Senior Manager in creating financial statements through analysis of records and tax documents
• Utilized Excel to record credits, balance client accounts, and reconcile payments and end of day revenues
• Aided in the preparation of income tax returns

Public Relations / Communications Intern May 2016 - August 2016
• Led promotion of managed speakers and special events through Eagles Talent social media accounts by creating a social media calendar
• Participated in the design strategy and assisted with the creation of digital marketing content for e-blast monthly campaigns using Constant Contact
• Analyzed and developed blog content for the Eagles Talent website using WordPress
• Generated and edited videos on Movie Maker of the managed speakers to promote on the main website
• Systematized content for in-house database

Public Relations Intern September 2015 - December 2015
• Coordinated logistics of special in-store events designed to reach consumers interested in fashion and luxury products
• Organized and distributed promotional items at all events
• Explored social media platforms to create a database of fashion bloggers for potential store relationships
• Aided fashion stylists in the preparation of ensembles and maintained the schedule for fashion shows
• B.A in Public Relations and Journalism
• Graduation Date: December 2016
SKILLS & ACTIVITIES Language: Fluent in Spanish
Technical Skills: Microsoft Office, Google Suite, Google Analytics, Gorkana, Business Wire, Factiva, WordPress, Cision, Constant Contact, Airtable
Accounting Softwares: QuickBooks, Peachtree, ATX, PayCalc

Fluent in Spanish; Microsoft Office, Google Suite, Google Analytics