Abbigail Hughes
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Location: Nashville, TN, USA
School: Vanderbilt Unviersity
Major: Human and Organizational Development

Abbigail Hughes

Vanderbilt University - Nashville, TN (May 2022)
- Bachelor of Science in Human and Organizational Development, concentration in International Leadership and Development
- Minor in Business with concentration in Marketing and Advertising, Second Minor in Studio Art
- Dean’s List, 3.63 G.P.A., Alpha Lambda Delta Honors Fraternity

College Marketing Representative (August 2019 - September 2019)
Quadio- Nashville, TN
- Hosts informational meetings, presentations, and company-sponsored events to increase awareness of the platform with students and artists on-campus prior to the app launch in early 2020
- Collaborates with the executive board and other campus representatives nationally on ideas to improve marketing initiatives and increase interest in the platform

Radio Host (September 2019- Present)
WRVU Independent Radio Station - Nashville, TN
- Hosts an hour-long radio show each week playing music that varies widly in terms of genre, mood, and popularity
- Assists in updating the website and with any graphic design needed for the station

Art Editor
(September 2019- Present)
Vanidy Fair - Nashville, TN
- Reviews all content from writers in art department prior to publication to ensure cohesiveness in articles
- Collaborates cross-functionally with Lifestyle, Beauty, Fashion, Marketing, and Executive departments on the magazine’s direction
- Writes bi-weekly album reviews and curates weekly-updated playlists that are featured on the website and social media pages

Marketing and Publicity Intern (August 2019 - September 2019)
Music City Media - Nashville, TN
- Conducted international marketing research for artists on the firm’s roster to improve tour press and expand engagement
- Corresponded with global media outlets to schedule interviews for artists to advance new releases and tour dates
- Presented weekly reports in staff meetings on assigned tasks and their outcomes to president and co-workers
- Designed branding content for artists’ social media pages to promote tour dates, single releases, and album releases

Head of Marketing, Design, and Public Relations (September 2018 - Present)
Vanderbilt Programming Board Music Group - Nashville, TN
- Ideates and pitches prospective marketing initiatives to the administration board which target both students and general public
- Develops partnerships with student organizations & local businesses that hold a strong presence in student body to increase student ticket sales
- Designs posters, merchandise, billboards, social media content, and other materials to advertise to the student body and Nashville general public for Vanderbilt’s annual concerts, “Commodore Quake” and “Rites of Spring”
- Collaborates with group members to book artists with a $500,000 budget for our concerts based off of trends in the music industry and pop culture to maximize ticket revenues
- Recently appointed to manage all social media platforms to increase engagement

Public Relations and Marketing Manager (August 2016 - May 2017)
Band, “Baba and the Vangas”- Alpharetta, GA
- Connected with press teams of other local high schools’ newspapers and magazines to feature album reviews of the band
- Utilized social media platforms including Instagram, Twitter, Facebook, and Snapchat to digitally market new releases and increase fanbase
- Promoted the band’s live performances at Atlanta concert venues

Chapter President (June 2015 - May 2018)
Will to Live Foundation - Alpharetta, GA
- Administered monthly meetings for over 400 members to increase awareness for suicide prevention
- Worked alongside organization founder to book local bands and connect with sponsors for annual charity music festival “Willstock” to raise over $250,000
- Directed day-of operations for festival including set-up, break-down, and crowd control

music industry, Vanderbilt, public relations, business, marketing, administration