Aashna Prakash
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Location: Austin, TX, USA
School: texas A&M
Major: marketing

Aashna Prakash

AASHNA PRAKASH Austin, Texas | +1 ------------ | ------------ EDUCATION Texas A&M University, Mays Business School College Station, Texas, USA Master of Science in Marketing December, 2020

Ambedkar University Delhi, School of Business New Delhi, India Master of Business Administration May, 2017 GPA: 3.7/4.0 Honors: Merit scholarship recipient for attaining top 5%

University of Delhi, Shri Ram College of Commerce New Delhi, India Bachelor of Degree in Commerce June, 2013 GPA: 3.5/4.0 Honors: Principal’s Trophy for Exemplary Leadership for Fine Arts Secretary electoral position

EXPERIENCE ITW Consulting New Delhi, India Manager – Growth and Alliances August 2017 – August 2018 ITW specializes in sponsorship management and provides brand solutions across sports, media and entertainment.  Managed 15 key clients worth $2M in consumer durables, media & ecommerce industries to develop and implement ideas for enhancing brand visibility and ROI across multiple marketing channels.  Liaised directly with cricket/sports management boards and managed sales worth $10M of in-stadium cricket rights for several tournaments (national & international) to leading brands such as Haier, Nuvoco, etc.  Conceptualized and planned celebrity brand associations and in-stadium marketing campaigns worth $5M with an audience footprint of 400M.

ICRA Limited New Delhi, India Research Associate July 2013 – July 2015 ICRA is an investment information, credit rating agency assisting regulators/intermediaries in financial markets.  Analyzed primary and secondary data as a part of a team to generate insights on various industries at micro and macro levels; ran statistical models to deduce trends.  Led deep-dive assessment and research of companies/clients (in specialized sector) including financial viability to provide a rating of current position and future prospects.  Collaborated to establish comprehensive datasets essential to perform company ratings and produce key proprietary reports on sectors/companies.

MARKETING INTENRSHIPS & PROJECTS GSK Consumer Healthcare New Delhi, India Summer Project June 2016 – July 2016  Formulated marketing analysis of the nutritional drinks market for under age 5 groups during the launch of their new brand extension – ‘Horlicks Growth+’  Researched marketing strategies of competitor brand via media, online footprint and offline presence.  Recommended key markets and customer groups for Horlicks Growth plus ad campaign to enhance sales.

ITC Limited New Delhi, India Summer Intern April 2016 – May 2016  Worked on project with key task to drive sales for ITC’s two brands in the organized retail category.  Studied key accounts in modern trade to drive sales in its 2 accounts – Walmart and Easyday.  Ran primary and secondary analysis over the brand & industry performance using the company sell-out tracker, retailer & distributor interviews and through customer observations.  Proposed recommendations – channel activations, in-store marketing, product reinforcements, BTL initiatives and sales force promotion plans in a live project implemented by the company for the summer plan.  Recommendations results showed sales rose by 127% and 209% for deodorants and juices.

marketing, branding, analysed, strategy, campaigns, market research, projects, brand solutions,