AASHNA PRAKASH Austin, Texas | +1 xxx-xxx-xxxx | xxx-xxx-xxxx EDUCATION Texas A&M University, Mays Business School College Station, Texas, USA Master of Science in Marketing December, 2020
Ambedkar University Delhi, School of Business New Delhi, India Master of Business Administration May, 2017 GPA: 3.7/4.0 Honors: Merit scholarship recipient for attaining top 5%
University of Delhi, Shri Ram College of Commerce New Delhi, India Bachelor of Degree in Commerce June, 2013 GPA: 3.5/4.0 Honors: Principal’s Trophy for Exemplary Leadership for Fine Arts Secretary electoral position
EXPERIENCE ITW Consulting New Delhi, India Manager – Growth and Alliances August 2017 – August 2018 ITW specializes in sponsorship management and provides brand solutions across sports, media and entertainment. Managed 15 key clients worth $2M in consumer durables, media & ecommerce industries to develop and implement ideas for enhancing brand visibility and ROI across multiple marketing channels. Liaised directly with cricket/sports management boards and managed sales worth $10M of in-stadium cricket rights for several tournaments (national & international) to leading brands such as Haier, Nuvoco, etc. Conceptualized and planned celebrity brand associations and in-stadium marketing campaigns worth $5M with an audience footprint of 400M.
ICRA Limited New Delhi, India Research Associate July 2013 – July 2015 ICRA is an investment information, credit rating agency assisting regulators/intermediaries in financial markets. Analyzed primary and secondary data as a part of a team to generate insights on various industries at micro and macro levels; ran statistical models to deduce trends. Led deep-dive assessment and research of companies/clients (in specialized sector) including financial viability to provide a rating of current position and future prospects. Collaborated to establish comprehensive datasets essential to perform company ratings and produce key proprietary reports on sectors/companies.
MARKETING INTENRSHIPS & PROJECTS GSK Consumer Healthcare New Delhi, India Summer Project June 2016 – July 2016 Formulated marketing analysis of the nutritional drinks market for under age 5 groups during the launch of their new brand extension – ‘Horlicks Growth+’ Researched marketing strategies of competitor brand via media, online footprint and offline presence. Recommended key markets and customer groups for Horlicks Growth plus ad campaign to enhance sales.
ITC Limited New Delhi, India Summer Intern April 2016 – May 2016 Worked on project with key task to drive sales for ITC’s two brands in the organized retail category. Studied key accounts in modern trade to drive sales in its 2 accounts – Walmart and Easyday. Ran primary and secondary analysis over the brand & industry performance using the company sell-out tracker, retailer & distributor interviews and through customer observations. Proposed recommendations – channel activations, in-store marketing, product reinforcements, BTL initiatives and sales force promotion plans in a live project implemented by the company for the summer plan. Recommendations results showed sales rose by 127% and 209% for deodorants and juices.
marketing, branding, analysed, strategy, campaigns, market research, projects, brand solutions,