A_Lux Resume
ASHLEE LUX
EXPERIENCE
Consumer Engagement Manager, Purely Elizabeth | November 2019- Present
- Create the monthly social media content calendar including imagery and copy while identifying overall strategy
- Post daily/weekly on all social media platforms
- Create monthly blog posts
- Assist with copywriting and editing of the quarterly magazine - Create email campaigns
Consumer Engagement Specialist, Justin’s Nut Butter | May 2018- October 2019
- Led consumer response including email, phone, social media, and amazon seller central - Continuously monitored social channels for product issues and positive sentiments
- Managed Surprise & Delight program by proactively outreaching to consumers in a
personalized way
- Tracked complaints, historical data analysis, and quality trend reporting to present monthly
to marketing, operations, and quality assurance teams
- Vetted collaborations with influencers and sent product for social promotions
- Created new relationships with partners and influencers
- Managed event budget and coordinate donation product inquiries
- Worked with online retailer partner to maintain product pages and update content for the
support center
- Created consumer, PR, and influencer mailers
Digital Marketing Associate, Kapost | August 2016- June 2018
- Led the production of quarterly customer case studies. Transcribed interviews to create
consistent copy and rebranded old case studies to align with new messaging
- Built the weekly newsletter in Marketo and conducted a/b tests to generate a higher click-to-open ratio. Wrote introduction copy for each blog in the newsletter
- Filmed and edited a demo video of the product that was a critical piece to closing a million dollar contract
- Designed email banners, landing page images, and social graphics for monthly webinars in Illustrator and InDesign
- Updated the resource page for the Kapost website in WordPress
Social Media Marketer, Faithful Workouts | Dec. 2015- Aug. 2016
- Managed all social media channels, including Facebook, Instagram, Pinterest, Twitter, and Vimeo using Hootsuite
- Established a consistent brand voice through posts, newsletters, and blogs - Developed marketing campaigns for products, contests, and retreats
- Monitored social engagement and traffic analytics
- Blogging & Content Marketing - Event Coordination
- Social Media Strategy
- Desk by Salesforce CRM
- Content Creation
SKILLS EDUCATION
- Proficient in Adobe Creative Suite
- Coordinate External Partnerships
- Influencer Engagement
- Consumer Experience
- Intermediate in WordPress & Wix
University of Colorado Boulder-2015 | BA in English with an emphasis in Creative Writing Technology, Arts, & Media (TAM) Minor
Thorton, CO 80------------ ------------
ASHLEE LUX
EXPERIENCE
Consumer Engagement Manager, Purely Elizabeth | November 2019- Present
- Create the monthly social media content calendar including imagery and copy while identifying overall strategy
- Post daily/weekly on all social media platforms
- Create monthly blog posts
- Assist with copywriting and editing of the quarterly magazine - Create email campaigns
Consumer Engagement Specialist, Justin’s Nut Butter | May 2018- October 2019
- Led consumer response including email, phone, social media, and amazon seller central - Continuously monitored social channels for product issues and positive sentiments
- Managed Surprise & Delight program by proactively outreaching to consumers in a
personalized way
- Tracked complaints, historical data analysis, and quality trend reporting to present monthly
to marketing, operations, and quality assurance teams
- Vetted collaborations with influencers and sent product for social promotions
- Created new relationships with partners and influencers
- Managed event budget and coordinate donation product inquiries
- Worked with online retailer partner to maintain product pages and update content for the
support center
- Created consumer, PR, and influencer mailers
Digital Marketing Associate, Kapost | August 2016- June 2018
- Led the production of quarterly customer case studies. Transcribed interviews to create
consistent copy and rebranded old case studies to align with new messaging
- Built the weekly newsletter in Marketo and conducted a/b tests to generate a higher click-to-open ratio. Wrote introduction copy for each blog in the newsletter
- Filmed and edited a demo video of the product that was a critical piece to closing a million dollar contract
- Designed email banners, landing page images, and social graphics for monthly webinars in Illustrator and InDesign
- Updated the resource page for the Kapost website in WordPress
Social Media Marketer, Faithful Workouts | Dec. 2015- Aug. 2016
- Managed all social media channels, including Facebook, Instagram, Pinterest, Twitter, and Vimeo using Hootsuite
- Established a consistent brand voice through posts, newsletters, and blogs - Developed marketing campaigns for products, contests, and retreats
- Monitored social engagement and traffic analytics
- Blogging & Content Marketing - Event Coordination
- Social Media Strategy
- Desk by Salesforce CRM
- Content Creation
SKILLS EDUCATION
- Proficient in Adobe Creative Suite
- Coordinate External Partnerships
- Influencer Engagement
- Consumer Experience
- Intermediate in WordPress & Wix
University of Colorado Boulder-2015 | BA in English with an emphasis in Creative Writing Technology, Arts, & Media (TAM) Minor
Thorton, CO 80------------ ------------