2019 Resume
Jessica N. Howard
3151 Mount Pleasant Street, Washington D.C. 20010
M:------------ | ------------ _______________________________________________________
Experience
Marketing Associate, National Cherry Blossom Festival
-Work with NCBF’s Marketing & Communications team to assist with day-to-day upkeep of the
NCBF’s website including updating text, links, logos, photos, etc.
-Capture, interpret and report metrics on website visitation and behavior
-Finalize email marketing calendar
-Create, edit and share scheduled content (original text, images, video and HTML) via email
marketing software, Mailchimp
-Capture and articulate results for sponsor recap reports
-Work with NCBF’s Communications Coordinator to create exciting social media content with a
connection to the mission of the organization that will generate high levels of engagement.
-Develops and implements processes for tracking and monitoring social media campaigns and
promotions to ascertain success and results.
-Maintain content calendar (using Hootsuite or similar platform).
-Well-versed in social media writing, implementing cross-promotional social
campaigns, scheduling and tailoring content across multiple platforms, maintaining brand
voice, social listening, etc.
-Measure results and provide weekly reporting to continually evaluate effectiveness of social
strategies; develop actionable insights to inform content decisions.
-Live, real-time event coverage onsite.
-Work with partner agencies to implement social campaigns to drive attendance, increase
revenues, and promote NCBF’s events, sponsor-related initiatives, news and more.
-Provide analytical data to support new and ongoing campaigns for optimal ROI.
Brand Design, Emulsion Skincare 04/2018-Present
-Create Store Design Standards and Prototypes
- Responsible for negotiating the balance between design/brand goals and operational/functional efficiency
-Manages All Brand Partnerships and Events
- Build and nurture all brand partnerships to lead to strategic growth of brand awareness.
- Plan and execute all in-store and offsite events.
- Secure partners for relevant promotional events and email campaigns.
Executes In-Store & Event Visual Design & Marketing
- Owns the design-based retail roll-out for visual marketing communications, creative campaigns, new shop openings, events, partnerships, and the customer journey.
Owns Design Budgets & Value Engineering Strategy for Store Openings
- Build and track total New Shop budget to ensure scaleable total design costs
- Serve as the lead contact for external consultants, including architects (and engineers), millworkers, general contractors.
- Reported directly to CEO and Chief Brand Officer
- Organized and executed new employee trainings, in store events, and off site events.
-Managed customer experience both digitally and in person.
-Produced photoshoots for lifestyle photography and shop interior design photography; photographed product photography for e-commerce
-Handled Community Marketing Events
-Conceptualized on creative for email marketing campaigns
Creative Content Developer (contract), Surge 09/2017 - 12/2018
- Prepared and developed site content including marketing and sales presentations and newsletters.
- Developed user quotes and stories for marketing collateral.
- Developed content and strategy for blog success repurposing content.
- Analyzed and implemented all SEO optimizations/traffic plans
-Drafted and edited biographies on multiple website platforms
- Maintained web site and social media functionality.
- Created scripts and templates for groups and department brochures and one pages.
- Developed concise audience-appropriate instructional content.
- Edited multiple-sourced documents for consistent voice and style.
- Maintained contact network with all customers and partners.
- Supervised new writers and lead multiple team projects.
Sales Consultant, PillPack Pharmacy 09/2016 - 08/2017?
- Collaborate with different departments and closed a daily average of 10 accounts.?
- Handle multiple campaigns through various insurance companies and tv commercials. Schedule callbacks and handle inbound/outbound customer service matters.
-Maintained HIPPA compliance regulations.
-Contact patients, insurance companies, pharmacies and doctors for sales and partner verifications.
Event Assistant, Reflection PR 01/2017 – 06/2017
- Develop PR campaigns and media relations strategies
- Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
- Edit and update promotional material and publications (brochures, videos, social media posts etc.)
- Prepare and distribute press releases
- Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
- Seek opportunities for partnerships, sponsorships and advertising with partners.
- Track media coverage and follow industry trends
- Prepare and submit PR reports
- Manage all PR and customer service related issues
Human Resource Representative, CallTools Software 05/2017 - 09/2017
- Worked as an independent consultant to market the company to potential candidates. Obtained a clientele, and sold large accounts on a daily basis.
- Tracked employee turnover rates, managed talent and gave feedback to analyze marketing strategies as seen necessary to increase productivity and keep the hiring process steady.
-Analyzed different data and tracked multiple hiring campaigns.
- Worked closely with acquisition departments to manage and implement different integrations and sought out what was necessary to increase web/lead development within the company.
Education
-University of Utah ‘18
B.S., Journalism and Business Administration
-Western Governors University
MBA ‘20
Skills
MS Word, MS Excel, Publisher and MS PowerPoint, WordPerfect, Adobe Acrobat Reader, Illustrator, writing, editing, proofreading, public presentations, public speaking, Final Cut Pro, Lexis/Nexis, Google/ Facebook ad usage, social media management, SEO, Spanish speaking, ICMS, Java, WordPress, etc.
References:
Linda Melphy, Direct Supervisor at Surge
------------
Joanne Peterson, Lead Trainer at Reflection Shoes
------------
Marc Baller, Literature Professor
------------
Jessica N. Howard
3151 Mount Pleasant Street, Washington D.C. 20010
M:------------ | ------------ _______________________________________________________
Experience
Marketing Associate, National Cherry Blossom Festival
-Work with NCBF’s Marketing & Communications team to assist with day-to-day upkeep of the
NCBF’s website including updating text, links, logos, photos, etc.
-Capture, interpret and report metrics on website visitation and behavior
-Finalize email marketing calendar
-Create, edit and share scheduled content (original text, images, video and HTML) via email
marketing software, Mailchimp
-Capture and articulate results for sponsor recap reports
-Work with NCBF’s Communications Coordinator to create exciting social media content with a
connection to the mission of the organization that will generate high levels of engagement.
-Develops and implements processes for tracking and monitoring social media campaigns and
promotions to ascertain success and results.
-Maintain content calendar (using Hootsuite or similar platform).
-Well-versed in social media writing, implementing cross-promotional social
campaigns, scheduling and tailoring content across multiple platforms, maintaining brand
voice, social listening, etc.
-Measure results and provide weekly reporting to continually evaluate effectiveness of social
strategies; develop actionable insights to inform content decisions.
-Live, real-time event coverage onsite.
-Work with partner agencies to implement social campaigns to drive attendance, increase
revenues, and promote NCBF’s events, sponsor-related initiatives, news and more.
-Provide analytical data to support new and ongoing campaigns for optimal ROI.
Brand Design, Emulsion Skincare 04/2018-Present
-Create Store Design Standards and Prototypes
- Responsible for negotiating the balance between design/brand goals and operational/functional efficiency
-Manages All Brand Partnerships and Events
- Build and nurture all brand partnerships to lead to strategic growth of brand awareness.
- Plan and execute all in-store and offsite events.
- Secure partners for relevant promotional events and email campaigns.
Executes In-Store & Event Visual Design & Marketing
- Owns the design-based retail roll-out for visual marketing communications, creative campaigns, new shop openings, events, partnerships, and the customer journey.
Owns Design Budgets & Value Engineering Strategy for Store Openings
- Build and track total New Shop budget to ensure scaleable total design costs
- Serve as the lead contact for external consultants, including architects (and engineers), millworkers, general contractors.
- Reported directly to CEO and Chief Brand Officer
- Organized and executed new employee trainings, in store events, and off site events.
-Managed customer experience both digitally and in person.
-Produced photoshoots for lifestyle photography and shop interior design photography; photographed product photography for e-commerce
-Handled Community Marketing Events
-Conceptualized on creative for email marketing campaigns
Creative Content Developer (contract), Surge 09/2017 - 12/2018
- Prepared and developed site content including marketing and sales presentations and newsletters.
- Developed user quotes and stories for marketing collateral.
- Developed content and strategy for blog success repurposing content.
- Analyzed and implemented all SEO optimizations/traffic plans
-Drafted and edited biographies on multiple website platforms
- Maintained web site and social media functionality.
- Created scripts and templates for groups and department brochures and one pages.
- Developed concise audience-appropriate instructional content.
- Edited multiple-sourced documents for consistent voice and style.
- Maintained contact network with all customers and partners.
- Supervised new writers and lead multiple team projects.
Sales Consultant, PillPack Pharmacy 09/2016 - 08/2017?
- Collaborate with different departments and closed a daily average of 10 accounts.?
- Handle multiple campaigns through various insurance companies and tv commercials. Schedule callbacks and handle inbound/outbound customer service matters.
-Maintained HIPPA compliance regulations.
-Contact patients, insurance companies, pharmacies and doctors for sales and partner verifications.
Event Assistant, Reflection PR 01/2017 – 06/2017
- Develop PR campaigns and media relations strategies
- Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
- Edit and update promotional material and publications (brochures, videos, social media posts etc.)
- Prepare and distribute press releases
- Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
- Seek opportunities for partnerships, sponsorships and advertising with partners.
- Track media coverage and follow industry trends
- Prepare and submit PR reports
- Manage all PR and customer service related issues
Human Resource Representative, CallTools Software 05/2017 - 09/2017
- Worked as an independent consultant to market the company to potential candidates. Obtained a clientele, and sold large accounts on a daily basis.
- Tracked employee turnover rates, managed talent and gave feedback to analyze marketing strategies as seen necessary to increase productivity and keep the hiring process steady.
-Analyzed different data and tracked multiple hiring campaigns.
- Worked closely with acquisition departments to manage and implement different integrations and sought out what was necessary to increase web/lead development within the company.
Education
-University of Utah ‘18
B.S., Journalism and Business Administration
-Western Governors University
MBA ‘20
Skills
MS Word, MS Excel, Publisher and MS PowerPoint, WordPerfect, Adobe Acrobat Reader, Illustrator, writing, editing, proofreading, public presentations, public speaking, Final Cut Pro, Lexis/Nexis, Google/ Facebook ad usage, social media management, SEO, Spanish speaking, ICMS, Java, WordPress, etc.
References:
Linda Melphy, Direct Supervisor at Surge
------------
Joanne Peterson, Lead Trainer at Reflection Shoes
------------
Marc Baller, Literature Professor
------------