Ty Parr Resume
PROFILE
I am a driven digital strategist who leverages analytics framework and foundations to optimize digital marketing. My intellectual curiosity and passion in digital marketing has fueled my interest and desire to become a leader in my field.
EXPERIENCE
10/2017 � 11/2018
Regional Performance Manager
Gannett � USA Today Network
� Collaborated across 12 markets with sales and operations staff and advised on how best to leverage advertising schedules to produce optimum results for my clients.
� Identified opportunities and effectively deliver results that maximized my clients return on investment.
� Developed and advised on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for my clients through optimizing campaign results for ongoing campaigns and programs.
� Participated in creative development processes in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives.
� Drove campaign ROI and leveraged client relationships to assist the sales team in growing accounts
� Managed client expectations, communication and performance metrics.
� Analyzed client�s sales data and attributed those sales to the success of the advertising campaigns.
� Put data in presentation form so my clients knew how their campaign was performing, and understood their true ROI from the campaign.
08/2016 � 10/2017
Client Success Manager
Gannett � USA Today Network
� Analyzed, reported, and provided insights for all digital advertising campaigns by translating data pulled from various platforms such as: Google DFP, Google Analytics, Yahoo! APT, Omniture, MediaMath, Simpli.fi, and MOAT.
� Monitored performance identified weaknesses and rendered recommendations to improve and strengthen digital campaigns.
� Educate clients on their advertising efforts by providing in depth storytelling reporting.
� Ensure that client goals are being met by identifying KPIs within digital campaigns.
� Collaborated and oversaw all digital marketing services. Digital marketing services included: SEO, PPC, Facebook Ads, and email marketing.
� Developed sponsored content on the Argus Leader Media Facebook page for Branded Content advertisers.
� Evaluated Facebook Ads and PPC ad campaigns copy and creative level.
� Educated and provided staff communication on product updates.
06/2015 � 08/2016
Digital Strategist
Gannett � USA Today Network
� Oversaw implementation of the Marketing strategy - including campaigns, events, digital marketing, and public relations.
� Created innovative ideas that tie web, mobile, email, search, social and traditional advertising together to provide solutions based on consumer insight and data.
� Combined a diverse expertise in business strategy, technology, usability and design, that produced highly innovative marketing solutions.
� Managed and maintained $1.25 million in digital revenue, which included segments in healthcare, finance, retail, auctions and real estate.
� Identified market potential through lead generation and qualification.
� Accurately identify, monitor and forecast sales and marketing trends for key business segments.
� Expand sales in existing accounts by introducing new products and services and developing new client solutions.
PROFILE
I am a driven digital strategist who leverages analytics framework and foundations to optimize digital marketing. My intellectual curiosity and passion in digital marketing has fueled my interest and desire to become a leader in my field.
EXPERIENCE
10/2017 � 11/2018
Regional Performance Manager
Gannett � USA Today Network
� Collaborated across 12 markets with sales and operations staff and advised on how best to leverage advertising schedules to produce optimum results for my clients.
� Identified opportunities and effectively deliver results that maximized my clients return on investment.
� Developed and advised on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for my clients through optimizing campaign results for ongoing campaigns and programs.
� Participated in creative development processes in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives.
� Drove campaign ROI and leveraged client relationships to assist the sales team in growing accounts
� Managed client expectations, communication and performance metrics.
� Analyzed client�s sales data and attributed those sales to the success of the advertising campaigns.
� Put data in presentation form so my clients knew how their campaign was performing, and understood their true ROI from the campaign.
08/2016 � 10/2017
Client Success Manager
Gannett � USA Today Network
� Analyzed, reported, and provided insights for all digital advertising campaigns by translating data pulled from various platforms such as: Google DFP, Google Analytics, Yahoo! APT, Omniture, MediaMath, Simpli.fi, and MOAT.
� Monitored performance identified weaknesses and rendered recommendations to improve and strengthen digital campaigns.
� Educate clients on their advertising efforts by providing in depth storytelling reporting.
� Ensure that client goals are being met by identifying KPIs within digital campaigns.
� Collaborated and oversaw all digital marketing services. Digital marketing services included: SEO, PPC, Facebook Ads, and email marketing.
� Developed sponsored content on the Argus Leader Media Facebook page for Branded Content advertisers.
� Evaluated Facebook Ads and PPC ad campaigns copy and creative level.
� Educated and provided staff communication on product updates.
06/2015 � 08/2016
Digital Strategist
Gannett � USA Today Network
� Oversaw implementation of the Marketing strategy - including campaigns, events, digital marketing, and public relations.
� Created innovative ideas that tie web, mobile, email, search, social and traditional advertising together to provide solutions based on consumer insight and data.
� Combined a diverse expertise in business strategy, technology, usability and design, that produced highly innovative marketing solutions.
� Managed and maintained $1.25 million in digital revenue, which included segments in healthcare, finance, retail, auctions and real estate.
� Identified market potential through lead generation and qualification.
� Accurately identify, monitor and forecast sales and marketing trends for key business segments.
� Expand sales in existing accounts by introducing new products and services and developing new client solutions.