Media & Marketing Professional
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Location: Santa Barbara, CA, United States
School: UC Santa Barbara
Major: Communication & Global Studies

Media & Marketing Professional

EDUCATION
University of California, Santa Barbara
Bachelor of Arts, Communication Bachelor of Arts, Global Studies
Education Abroad: Universidad de Carlos III, Madrid, Spain Proficient in conversational Spanish

RELEVANT EXPERIENCE
Marketing & Development Intern, UCSB Gaucho Fund, Goleta, CA
• Assisted with planning of various fundraising and special events at pre-game hospitality receptions before soccer
and basketball games
• Advertised Gaucho Fund sponsored events by maintaining social media accounts and implemented a marketing
plan for social media platforms: Instagram, Snapchat, & Twitter
• Designed social media sweepstakes for games and sports gear giveaways
• Engaged in outreach efforts to potential donors through phone calls, sending out invitations, and speaking with
donors at Athletic Department events

Marketing Intern, Time Warner Cable Sports, El Segundo, CA July - August 2016
• Assisted in the creation and deployment of marketing collateral including campaigns, social media posts on
Facebook and Twitter, and on-air announcements including the student-athlete scholarship campaign
• Provided administrative support at marketing and community events at the office and off-site
• Provided research assistance pertaining to viewer engagement in regional sports networks
• Engaged in strategic planning of quarterly marketing tactics
• Updated and maintained social media and public relations documents for key performance indicators

Director of Event Planning, UCSB Communication Association, Goleta, CA May 2016 - June 2017
• Planned and coordinated events each quarter involving guest speakers, workshops, and informational meetings
• Updated and maintained database of Communication Department alumni from UC Santa Barbara
• Recruited 40+ employers for an internship mixer which had 100+ students in attendance
• Collaborated with executive team to continually improve membership experience by providing ongoing professional development events

ADDITIONAL WORK & LEADERSHIP EXPERIENCE

Orientation Staff Advisor, UCSB Orientation & Parent Programs, Goleta, CA March - August 2017
• Served as a representative of UC Santa Barbara for over 7,000 new incoming students and their families
throughout 16 sessions reaching over 95% of new student population
• Trained on complex academic requirements, organized large amounts of information, and presented to hundreds
of participants
• Worked in a demanding and fast-paced environment with minimum supervision and collaborated with a team of
35 peers on committee work, joint presentations, and other group projects

Global Student Intern, UCSB Education Abroad Program, Goleta, CA January - June 2016
• Provided information for students and guided them in the process of application to study abroad programs
• Supported EAP program enrollment through advertising, tabling events, and orientation presentations
• Developed website content to improve student engagement and promote the EAP program on campus

Gamma Phi Beta, Delta Psi Chapter, Goleta, CA September 2013 - June 2017
• Held various executive council roles during membership:
o Senior Class Coordinator responsible for organizing and managing event for 100+ people during senior week activities
o Spring Recruitment Executive Board Member responsible for new pledge class recruits
o New Pledge Executive Board Member accountable for facilitating transition into sorority life for new
members

Lauren Atkinson Resume