Senior Digital Analyst
Seeking a Sr. Digital Analyst for a well-established firm who will be responsible for providing analytical support and evaluating the performance of subscription digital marketing programs and products. Provide key business insights based on customer trends, with a focus on subscriber activity on web and in apps. Lead tagging and tracking parameters for test implementations for web, mobile, and email with business teams and web developers. Will develop automated and ad hoc reports to support marketing decisions, create dashboards, and present key metrics.
-Bachelor’s degree required.
-Adobe IS A MUST
-5+ years of experience in Digital/Web Analytics and/or digital media analytics in an online marketing and subscription/e-commerce environment is preferred
-Adobe Analytics (Omniture Site Catalyst), Adobe Report Builder, Adobe workspaces, and DataWarehouse
-Prior experience with online testing tools (Adobe Target, Google Content Experiments, Optimizely)
-Prior experience with a tag management solution (Google Tag Manager, Tealium, Ensighten)
-Prior experience with online and/or app-based subscription business analysis and metrics
Refer to Job #US23424– & send MS Word attached resume
Adobe, SQL, Tagging, A/B Testing, Heat Mapping