Digital Analyst
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Bright Red
Tallahassee, FL, USA
Job Posted:
30+ days ago

Digital Analyst

Located in Tallahassee, Florida, BRIGHT RED is a dynamic collaboration of strategy, content, digital and public relations synergized to connect brands and audiences. We're currently growing our digital department and are looking for a talented Digital Analyst with a history of providing insights regarding our client’s business, trends, competitors, potential and existing customers, and current campaigns. We need a fast learner that can analyze data and come to actionable conclusions quickly – someone who can craft a recommendation and make it happen.


• Build systems and processes to initiate, collect, combine, analyze, and translate information related to website tagging and analytics

• Track and analyze the digital purchase funnel key performance indicators (KPIs) such as page conversion rates, cart abandonment conversion, and traffic by partnership source

• Use multiple data sources to create and present weekly and monthly digital channel reports, and conduct ad hoc deep dives as required.

• Manage, organize, and present KPI reporting/dashboards for digital channels including ecommerce and partnership websites

• Monitor and analyze the effectiveness of landing pages, display banner, ad copy, and other creative assets

• Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events, and ecommerce tracking

• Oversee and implement dashboards for all clients

• Provide training for internal employees on use of analytics tools and best practices as needed

Desired Skills and Experience:

• 3 - 5 years of experience in web/digital marketing analytics and reporting required, Google Partner certified a plus

• Proven experience with analytics setup, analysis, reporting, recommendations, and strategy

• Advanced experience with Microsoft Excel to create complex reporting models from concept to completion (e.g., pivot tables, charts, vlookup, sumifs, etc.)

• Experience defining goals and KPIs. Deep understanding of key digital marketing metrics (e.g., CPA, CPL, CPC, CPM, etc.)

• Excellent project and time management skills, with ability to manage a portfolio of marketing analytic dashboards and projects across brands and digital channels

• Strong presentation skills including verbal presentation and formal written documents using PowerPoint and Word

• Team oriented with a collaborative business style

• Willingness to go beyond the traditional data queries and to understand online behavior from a user and site experience perspective

Experience with the following tools and applications:

• Web analytics (Google Universal Analytics, Google Tag Manager, etc.)

• SEM (semrush, moz, etc.)

• Web visualization (Hotjar)

• Dashboard (Klipfolio, Domo)