Marketing Account Representative
Carolina Global Brewing
Boston, MA, USA
Job Posted:
30+ days ago

Marketing Account Representative

Job Description
Jasmine's Juicebar Cocktails is a new and innovative adult beverage that encourages drinkers to "lighten their load and discover balance." Boasting creative cocktail flavors like Green Tea Cucumber Watermelon and Lemon Spritz with Elderflower, Jasmine's Juicebar Cocktails is the first of its kind according to the who's who of the beer business.
We're looking for a self-motivated, friendly go-getter to "own" the Jasmine's Juicebar Cocktails brand in support of our product launch into the Boston market in 2019.

Job Overview
The person who fills this role will be the face of Jasmine's Juicebar Cocktails in Boston and must have the knowledge and the ability to communicate what differentiates JJC from other brands. This person must have the ability to convey our brand position in the market to consumers, distributor personnel, off and on-premise management, marketing partners and influencers.

Job Expectations
Achieve specific goals as provided by management through the understanding of our brand position, details, and price points.
Facilitate tastings, implement and monitor placement of product and POS, interface with local influencers and event personnel, collaborate with management on market information, marketing content, marketing strategy, local intel, local culture and more.
Distributor relationship building
Maintain high standards set for customer service; resolve problems; identify trends; determine system improvements; implement change
Develop field sales action plans
Ability to meet or exceed specific marketing goals and grow markets according to these goals
Respond to intercompany messages in an efficient and timely manner
Attend weekly phone meetings with Marketing team

Excellent written and verbal communication skills
Outstanding interpersonal skills
Familiarity with basic office software (Google Docs, spreadsheets, PDFs)
Detail-oriented and organized
Proactive with the ability to work independently as well as part of a team. This also requires first-rate time management skills. Candidates must have a flexible schedule and able to work nights & weekends when events call for it.
Experience working in alcohol beverage industry (preferred two years)
Access to reliable transportation (i.e. car, van or truck) is essential. Employee must also have valid driver's license as well as a clean driving record. Travel is required.
Owner of a personal computer (laptop or desktop)
Minimum 21 years of age

Marketing Account Rep Tasks
Visit approx. 10 lifestyle locations (juice bars, coffee shops, hooka bars, yoga, etc.) per week
Distribute POS marketing materials
Network and point consumers to social media
Interface with location management to place marketing materials in location
*Where applicable, talk to location management about product placement (must have alcohol license) ? secondary task
Create local content for social media (videos and images) using product placement
Attend local and events/festivals as marketing support for brand activations
Periodically pick up brand merchandise (usually from local distributors) and distribute to local brand influencers and street teams
Keep organized and up-to-date marketing/brand materials
Create weekly summary and report to company management
Regularly maintain internal company database with new customer information as well as updates about existing customer interactions and visits
Estimated time effort:
2 days per week in stores (half days)
1-2 days per week on phone/admin (half days)
1-2 days per week creating local content (can be tied on with lifestyle account visits)

Previous work with social media, B2B sales and marketing
Background of direct sales preferred, as you will have to approach and interact with customers without a supervisor present. Have you always been told you've got a great sales personality, but have never worked in sales? Let us know and we can talk!

Helpful to Have
Genuine personal interest/experience any of the following: fitness, yoga, wellness, meditation, mindful eating, outdoor activity, or juicing.

Competitive salary. This is a part-time contract position.

marketing, brand ambassador, marketing rep, FMB, sales