Digital Marketing
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Location: Riverside, CA, USA
University: California Baptist University
Major: Marketing

Digital Marketing

Objective

To obtain a job position that utilizes my interpersonal, creative, and communication skills to make an enhanced contribution to your company. I plan to aid the company through organization, creativity, and to enhance brand/label image.

Education

May 2014 Cal Baptist University Riverside, CA
Graduate
Bachelor of Science, Marketing with an overall GPA of 3.7

Experience
August 2016 – October 2017 Best Choice Products Irvine, CA
Social Media/ Email Marketing Supervisor
Led a team of 2 employees to increase social media following through running successful sweepstakes, ad campaigns, and posting engaging content. Increased Facebook likes from less than 800 to over 21,000 likes. Increased Instagram follows from less than 300 to over 2,400 followers. Increased twitter follows from less than 300 to over 3,200 followers. Ran several social ad campaigns a week using product imagery, product videos, & original copy content. Led a team to create several product and category product emails a week using email site, Klaviyo, to send out to our list of over 200,000 subscribers. Analyzed and collected both Social Media and Email Marketing metrics to present at weekly Marketing Round Table Meeting. Worked with site experience team to brainstorm and establish banner imagery, copy, and placement for upcoming seasonal promotions.

June 2015 – October 2016 Best Choice Products Ontario, CA
Partner Management/ Product Launch Specialist
Wrote and edit over 100 product descriptions for new and existing products sold within our company. Posted and set up new products to be launched on partner sites such as Sears, Walmart, Amazon, Rakuten, and Newegg. Trained a team of 3 employees to successfully write, edit, and launch products on company website as well as partner sites. Communicated, via telephone and email, with account managers from marketplaces such as Sears, Rakuten, and Newegg to ensure pristine product placement and promotion on partner sites.

August 2014 – June 2015 Best Choice Products Ontario, CA
Marketing/ Recruiting Intern
Wrote and posted job advertisements for various positions within the company on several job searching sites (ex: Indeed, College Job Boards, Zip recruiter, etc.). Worked closely with department managers reviewing resumes and comparing applicant qualifications to job requirements. Set up interviews between department managers and potential applicants for open job positions within their department. Aided marketing team on various administrative tasks.


September 2014 – January 2015 Sound Nightclub Los Angeles, CA
Promotions Intern
Research DJ's performing at the club. Assist with planning and budgeting for club events. Assist in setting up and tearing down equipment for club events. Serve food at company events and collect contact information from club attenders. Assist with various office activities during office hours.

April 2013- August 2014 Pacific Sunwear Riverside, CA
Sales Associate
Advanced cashier duties, thorough knowledge of stockroom, and innovative customer service skills. Fill the store with new products and create placements. Aid customers with product knowledge and finding needs. PacSun marketing from different locations; by creating relationships and handing out collateral to inform targeted market of upcoming season styles. Install and meet daily goals of sales quotas.

Skills
Microsoft Office Proficient (Excel, Word, PowerPoint, Publisher, & Outlook). Proficient with sites: Shopify Plus, Channel Advisor, and Klaviyo. Social Media skills: Facebook Ad Manager, Facebook, Instagram, Twitter Ads, Twitter, YouTube. Type 60 WPM. Film Production of basic camera skills, Final Cut Pro, Adobe Illustrator. Academic Scholarship, Magna Cum Laude (Graduated with 3.7 GPA).

marketing, events, social media