Music Marketing
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Location: Boone, NC, United States
School: Appalachian State University
Major: Music Industry Studies: Marketing & Promotions

Music Marketing

Education:
Appalachian State University Boone, North Carolina
BS Music Industry Studies: Marketing and Promotion|
General Business Minor
Graduation: May, 2018
GPA: 3.09/4.0

Employment History:
Wells Fargo Blowing Rock, NC
Bank Teller May, 2017- Present

Plemmons Student Union Boone, North Carolina
Audio and Visual Technician April, 2015- Present

Experience:
Phi Mu Alpha Sinfonia:
President (2017- Present)
• Chaired an executive board that oversees a 50+ brotherhood
• Oversaw all chapter operations
• Improved relations between the chapter and faculty staff

Appalachian State Marching Band Festival:
Website Master (2017- Present)
Director of Marketing (2016)
• Lead marketing team in raising $2500 for the festival
• Promoted $2000 grant distribution for low-income schools
• Raised the amount of patrons from 2500 to 3000 through digital marketing
• Engaged our targeted audience with relevant social media campaigns

Split Rail Records:
Vice President of Legal Affairs (2016-2017)
• Guided all newly signed artists through contractual obligation with the record label
• Alleviated any new legal dilemma presented to Split Rail Records
• Revised and wrote contracts for the organization to use in future endeavors

Professional Skills:
• Adobe Photoshop
• Data Analytics
• Digital Marketing
• Interpersonal Skills
• Microsoft Office
• Music Licensing
• Problem Solving
• Project Management
• Website Designing

References:
Greg Peterson Jackson’s Music
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Dr. Ira Abrams
University of Miami/Appalachian State Law Professor
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Kim Wangler
Music Industry Program Director
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Marketing, Digital, Social Media, Music