PR/Psychology Recent Grad
Communications & Psychology
Location: New York, NY, United States
University: Mercyhurst University
Major: Communications & Psychology

PR/Psychology Recent Grad

EDUCATION
Bachelor of Arts: Communication and Psychology (Dual Major) Summa Cum Laude
Mercyhurst University, Erie, PA GPA 3.9, Dean’s List, 2013- 2017

COMMUNICATION FIELD EXPERIENCE
Social Media Intern, Mercyhurst University Public Relations/Marketing, Erie, PA 02/2014 – 05/2017
• Develop, launch and maintain official university’s Snapchat account, experienced growth of 100 percent in four months’ post-launch consisting of over 3,000 connections
• Lead and train team of 12 students to develop social media plans, content calendars, craft messaging and create materials online to meet and exceed goal of 90,000 daily Facebook impressions
• Provide social media support, assist in the execution of marketing and brand building projects such as Mercyhurst Mannequin Challenge; Spring Fest; Hurst Day; Homecoming; Hurst Valentines

Public Relations Manager, BeeCODE Summer Coding Camp, Hanoi, Vietnam 06/2016 - 08/2016
• Pitched and acquired $5,000 in funding from the U.S. Embassy and Consulate in Vietnam for the coding camp
• Recruited over 50 applicants through word of mouth and Facebook advertisements
• Created the content calendar to promote and update on Facebook, earned a total of 1,185 likes and 5/5-star rating
• Contacted and established relationship with Vietnam Women’s News and Vietnam News Agency as media sponsors

Account Assistant, Ogilvy Public Relations, Hanoi, Vietnam 06/2015 - 08/2015
Clients: Facebook, Western Digital, Qualcomm, LOTTE Vietnam
• Managed, conceived, and pitched the Facebook Rainbow Filter (celebrating the Supreme Court decision for marriage equality) story to Vietnamese national media
• Created and edited four byline articles, three press releases, two performance reviews, five media reports, 300 press emails and three surveys for Facebook and Western Digital
• Participated in five conference calls, four client meetings, two social media strategy training sessions
• Monitored Facebook Vietnam fan page to answer questions and address concerns

LEADERSHIP EXPERIENCE
Resident Assistant, Mercyhurst University Residence Life and Student Conduct, Erie, PA 08/2016 – 05/2017
• Assess and respond to the needs of 40 male and female students in assigned buildings
• Organize and implement educational, social, and recreational programs
• Counsel peers on personal, academic, and career concerns
• Manage and mediate conflicts between students to ensure understanding of situation
• Communicate, correspond and collaborate with on and off-campus services to ensure a healthy living environment

President, Public Relations Student Society of America, Erie, PA 02/2015 – 05/2017
• Delegated and planned the event “Murder at the Maritime” in partnership with the Flagship Niagara League which successfully fundraised $4,000
• Organized on-campus events for students and three national and regional conference for seven other students
• Oversee five officers in the executive board to manage day-to-day operation of the club

ADDITIONAL EXPERIENCE
Tutor, Psychology Department, Communication Department, Mercyhurst University, Erie, PA 01/2015 – 05//2017
Writing Consultant, Mercyhurst Tutoring Services, Mercyhurst University, Erie, PA 01/2015 – 05/2017
Office Assistant, Communication Department, Mercyhurst University, Erie, PA 09/2013 – 05/2017

CONFERENCE PRESENTATION
106th Annual ECA Convention, “Media Framing of an Airline Mystery” 04/2015
• A data analysis of how three media outlets framed the Malaysian Airlines missing flight MH370 using CATPAC

SKILLS
Languages: Vietnamese (Native), English (Professional Proficiency)
Software: MS Office Suite (Word, PowerPoint, Excel), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sprout Social, Statistical Package for the Social Sciences, and CATPAC

social media marketing, content writing, research, public relations, advertising