Since March 2017
Develop content and paid strategy for all company social media accounts, including Twitter, Facebook, LinkedIn, Instagram, Google +, and Snapchat.
Collaborate with external PR, email marketing, and SEO partners as well as internal digital marketing team to create and deploy integrated marketing campaigns across all platforms.
Create, edit, and publish unique content to company blog that calls visitors to action, generating more leads for business development and sales teams.
Execute and manage all corporate events, including facilitating employee engagement through sponsorship and community involvement.
Create, edit and publish unique content to external industry websites for further exposure.
Create content for email marketing campaigns.
Develop and implement internal employee newsletter, including all content creation and editing.
Oversee all video content development.
Assist with full-cycle recruiting for all departments including Events, Sales, Marketing, and Underwriting.
Write website content, including newly updated Careers page.
Collaborated with VP,Director of HR on all internal communications.
New York (United States - New York)
Freelance Content Marketing Manager
Concord Software Solutions
February 2013 to 2017
Collaborated with CEO to define and develop various clients' thought leadership strategies, including content rich blog, white papers, email marketing, and social media.
Increased blog traffic by developing articles focused on industry specific topics, including technology, healthcare, and consumer goods.
Ensured consistency with client brand voice and compliance standards.
Led CEO and client towards efficient and effective strategies and best practices.
Freelancer Washington, D.C. (United States - District of Columbia)
Manager, Marketing and PR
January 2013 to February 2017
Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, sales collateral, PR, promotions and events.
Managed corporate and industry awards process from implementation to submission.
Created and implemented social media strategy to integrate with overall marketing tactics.
Conducted targeted outreach to industry influencers for promotional opportunities.
Created all published materials including marketing campaign materials, company collateral, press releases, etc.
Managed the social media calendar, develop content and posted regularly to all channels including Twitter, LinkedIn, Facebook, YouTube, Google + and Instagram.
Increased brand integrity and awareness by monitoring the quality of marketing content and understanding market exposures.
Identified projects for press, photography, videography, case study and website use.
Comprehensive digital marketing capability current with social media, SEO and online trends.
Provided In-depth proposal support and creation using MS PPT and Adobe Photoshop.
New York (United States - New York)
Client Development Associate
July 2011 to October 2012
Partnered with Demand Generation Marketing team to cultivate relationships with potential and existing clients to drive contract negotiations, service integration, and strategic development.
Evaluated client services, budgets, and operational strategy to recommend improvements / enhancements and identify future sales opportunities aligned with long-term goals.
Educated clients on account services and capabilities and resolved all client inquiries regarding account balances, statement information, and general product and/or service information.
Served as leader in the pilot marketing / sales team; personally generated $1.5M in new business opportunities through effective prospecting and client relations.
Created performance and marketing reports to help manage and grow client assets.
Delivered exceptional results and achieved 469% of quota for first quarter, 221% for second quarter, and 125% in third quarter ’12.
marketing, social media, writing