Experienced Marketer
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Location: New York, NY, United States
School: City University of New York
Major: MS Digital Marketing

Experienced Marketer

Baruch College, Zicklin School of Business | New York, NY | Candidate for MS in Digital Marketing, GPA: 3.88
• Leadership: VP of Digital Marketing, Zicklin Graduate Tax Society (09/2016 – Present)

SP Jain School of Global Management | Singapore and Dubai | MBA in Marketing 11/2012
• Volunteering: Organized a food distribution event on Ramadan for workers in one of Dubai’s labor camps and performing for and spending a day with mentally challenged in Singapore
• Intramural Cricket Competition: 2nd place finish (of 6 teams) in university cricket competition (July 2011)

BLDEA’s College of Engineering and Technology | Karnataka, India | BE in Mechanical Engineering
• Competitions: Won 2nd prize in a national level technical paper presentation on ‘Hybrid vehicles’ (May 2006)
• Competed in regional inter-collegiate badminton and dance competition at the University Youth Festival (2005/06)

International Advertising Association | New York, NY | Digital Marketing Intern 01/2017 – 06/2017
• Promote marketing-related professional events to publishers, agencies, and clients via email marketing campaigns, social media platforms, and the company’s website
• Improved email open rate from 18% to 23% by implementing changes based on A/B testing insights and analysis of Constant Contact reports; developed social media plan, and earned 2.4K Twitter impressions in March 2017
• Contribute to bi-monthly events, financial reviews and strategy planning meetings with the Board, Marketing Committee and Youth Professional Committee members

Lenovo Middle East and Africa (MEA) | Dubai, UAE | Assistant Marketing Manager 09/2013 – 08/2016
• Led the launch of eight smartphone models across the MEA region in 14 countries; developed marketing strategy, prepared budgets, reviewed and approved marketing collateral, and tracked industry activity and trends
• Measured digital, outdoor, radio, print, and event campaign ROI to assess effectiveness and improve performance
• Built brand awareness from 0% to 34% and increased market share, becoming the number three smartphone brand in the UAE within 18 months of product launch
• Initiated retail branding contracts with retailers across 500+ stores in the MEA region; negotiated for store space
• Reduced retail branding costs in new countries after launch in UAE by 50%, by finding new local agencies
• Earned performance award at the Gitex Trade Show in 2014 for being the top selling team at the 8-day event
• Managed 15 creative and media buying agencies (including Ogilvy, Saatchi & Saatchi, Mindshare)
• Collaborated with Intel and Microsoft on tackling low PC and tablet sales; initiated gaming challenge with Microsoft

Asia Pulp and Paper (APP) | Dubai, UAE | Branding and Promotion Manager 05/2012 – 08/2013
• Planned, budgeted, and executed marketing plans for 40+ paper brands in the MEA region
• Sponsored and managed the MEA region’s three major B2B exhibitions
• Increased retail presence and initiated branding activities for B2C products

IBM India Pvt Ltd | Bangalore, India | Quality Analyst/Problem Management Manager 03/2008 – 04/2011
• Analyzed hardware and software related issues reported by IBM clients related to their outsourced processing environments to identify and address root cause issues with the goal of preventing future processing disruptions
• Nominated to lead a pilot service transformation process based on LEAN improvement approaches across a pool of 32 clients
• Won the Asia Pacific ‘Catapult’ award (2010) for improving client service standards on key accounts (Philip Morris and Friends Provident)
• Promoted twice within three years for exceeding service-level goals and maintaining a 100% client retention rate

Relevant Coursework: Digital Marketing Strategy, Google and Adobe Analytics, SEO/SEM, Social Media Marketing
Languages: English, Hindi, Kannada, Marathi
Interests: Dance enthusiast (participated in Salsa festival in Philippines and IBM dance festival), certified scuba diver (Professional Association of Diving Instructors - PADI), DJ at private parties, traveling, reading, writing, skateboarding

Digital Marketing, Strategy, Google Analytics, Adobe Analytics, SEO, SEM, Social Media Marketing