Environmental Economics and Policy
Location: Lakewood, CA, United States
School: UC Berkeley
Major: Environmental Economics and Policy




University of California, Berkeley Berkeley, CA
Bachelor of Science in Environmental Economics and Policy, Minor in English GPA: 3.52
Pursuing Certified Management Accountant (CMA) Certification


Marketing Analyst December 2016 – March 2017
Active Measure, Inc. (formerly Blue Media Ventures) Glendale, CA

• Single-handedly built and managed Google AdWords account for online market research company with statistical population of 5.3 million people
• Saved company $1500 to $2100 per month by blocking inefficient, non-converting keywords and placements
• Increased average keyword conversion rate by 35 to 50%, bringing in $350 to $500 of revenue per day
• Increased average Quality Score from 3+ to 5+ and raised average AdWords Account Health Score from 68% to 95%, decreasing cost-per-click by 55% to 70%
• Reduced time needed for manual hourly bid adjustments by 100% and organized marketing data into meaningful automated email reports through the implementation of advanced AdWords Scripts
• Led the web development team and web design team in design and launch of new ad landing page, achieving up to 200% increase in campaign conversion rate and improved brand consistency
• Steered marketing and branding in positive ethical and legal direction by removing ambiguous claims from ads
• Boosted brand engagement by interacting with 93,000 followers on company Facebook page

Digital Marketing Intern September 2016 – November 2016
Mobovida, LLC Fullerton, CA

• Co-managed Google AdWords account with 190 campaigns, 4 million keywords, and 145,000 ads, and Bing Ads account with 150 campaigns, 5 million keywords, and 560,000 ads
• Designed handwritten thank-you cards and generated promotional coupon codes in Magento as part of remarketing campaign for VIP clients with orders totaling $1,000 or more
• Managed AdWords account using advanced strategies, such as single keyword ad groups (SKAGs), dayparting, geography-based bid modifiers, and search query mining
• Compiled detailed 35-page Google AdWords marketing guide to aid incoming digital marketing interns
• Designed and conducted A/B tests on images, copy, and layouts for Gmail, video, search, and image ads
• Reported search engine, social media, and email marketing KPIs in company’s daily advertising report
• Produced original articles about the newest trends in cellular technology and culture for company blog

Marketing Intern June 2015 – September 2015
UC Berkeley Resource Center for Online Education (BRCOE) Berkeley, CA

• Executed digital marketing strategy for the online Masters of Public Health (MPH) and Masters of Integrated Circuits (MAS-IC) programs, with 1,800 leads annually
• Researched cost-efficient keywords and built keyword lists for 9 Google AdWords campaigns, reducing average CPC by 50% and increasing number of sign-ups by 500%
• Improved ad targeting strategy by analyzing visitor data for patterns and generating unique consumer profiles
• Published 5 educational articles for incoming students on MPH and MAS-IC’s WordPress-powered websites


Microsoft Office: Excel (PivotTables, macros, VLOOKUP), PowerPoint, Outlook, Word
Graphic and Web Design: HTML, CSS, Photoshop, InDesign, Illustrator, ------------
Programming and Data Analysis: SQL, Stata, Python, Java, Scheme
Marketing: Google AdWords and Analytics certified, Google AdWords Editor, Bing Ads Editor, SEM/SEO, WordPress blogging, copywriting, MailChimp, Hootsuite, Twitter TweetSuite
Languages: conversational Vietnamese, elementary Spanish

Excel, analyst, marketing, PivotTables, macros, VLOOKUP, MS Office, data