Digital Marketer
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Location: Chino Hills, CA, United States
University: Portland State University
Major: Marketing

Digital Marketer

Work Experience
Penhall Technologies (Oct 2016 – Apr 2017)
Digital Marketing Intern
• Collaborated with my team to plan, document, and execute marketing campaigns and ensured campaigns are on time, in budget and consistent with the brand
• Created content including the construction of press releases, newsletters, and outreach emails
• Managed social media pages to reach target audiences and direct traffic to company website; tracked key performance metrics
• Performed market research to further understand consumers and industry trends; collected competitor data which was used to determine market positioning for a new service launch

Student Legal Services, Portland State University (Apr 2015 – Jun 2016)
Office Assistant
• Assisted with marketing communications and brand development of the department by designing our advertisements, brochures, and event flyers using Adobe Illustrator, editing the website and outreach materials, and communicating our mission directly through tabling events
• Collected survey data to measure the positive impact of our services on customers for periodic funding requests— successfully resulted in continued funding from the university
• Prioritized a multitude of projects for three attorneys, two paralegals, law clerks, and office managers

Victoria’s Secret, L Brands (Sep 2014 - Nov 2014, Seasonal)
Sales Support Associate
• Created loyal customers through extensive product knowledge and personalized suggestive selling
• Strategically rearranged sales floor to promote key products and special offers

Jamba Juice (Feb 2012 - Aug 2014)
Shift Manager
• Trained seven new team members of differing abilities in product preparation procedures, customer service expectations, product knowledge, and store cleanliness
• Focused on growing the brand through superior customer service and product quality
• Communicated daily goals to coworkers and motivated others to achieve those goals

Education
Portland State University, School of Business, Portland, OR (Graduated Jun 2016)
Bachelor of Science in Marketing, GPA 3.69, Dean’s List

Key Courses
marketing strategy, marketing management, marketing data analysis, consumer behavior, research and analysis of business problem, information systems, business communications, athletic and outdoor marketing,

Senior Capstone: Morpheus Youth Project
• Worked in a team of five students as consultants to help the local non-profit develop a business strategy to obtain a sustainable competitive advantage
• Performed extensive internal studies and external market research to assess strategic viability
• Redesigned the client’s website, marketing materials, and advertising practices
• Delivered a comprehensive marketing plan backed by convincing empirical analysis to the client

Computer Skills

Proficient in Adobe Illustrator, MS Word/Excel/PowerPoint, social media platforms. Knowledge of Google Analytics/AdWords.

Digital Marketing, Marketing Communications, Advertising