Marketing Student
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Location: Menifee, CA, United States
School: California State San Marcos
Major: Marketing

Marketing Student

NAHDYA WEATHERS
Menifee, CA

Marketing Coordinator | Marketing Assistant
January 2007 - Present Social Media Promotion ( Senior Exit Project)
ItsPayd / Tewyu
Provide social media promotions in order to develop excitement about the "Tewyu" app launch.
Managing and creating the Tewyu voice and elevating the brand by building a strong social media
strategy while growing audience and establishing, designing and publishing content across the
portfolio of social media channels.
Creating social media strategy by researching the best social channels to develop content and a
brand.
Reach out to influencers in hopes to grow the Tewyu audience as well as increase brand awareness.
Providing & developing social media calendars and automating posts on Facebook, Instagram, and
Twitter using Hootesuite and Later Media.
Sharing regular analytics updates and feedback on social performance, including analyzing post
styles and monitoring success of post based on its genre.
Research daily, and monthly trends/events like the Golden Globes, Christmas, International Donut
Day, and integrating these into our social media strategy and calendar.
Create and perform social influencer strategies through developing pitch ideas and curating
personal email's directly to specific influencers in different genres.
October 2016 - January
2017
Marketing Director
Menifee Valley Chamber of Commerce
Support CEO, blasting monthly marketing letters to a database of over 400 prospects. Prepared
weekly sales packs on joining the Chamber of Commerce. Maintaining current clients and new
prospects in order to meet sales quota each month.
Prepared correspondence, including client engagement letters.
Set up all client files in company database for efficient tracking.
Conducted Internet research on background information for approximately 50 clients.
Assist with planning and marketing community events
Reaching out to local businesses and encouraging membership with Chamber
Handling a multi-line phone system
Attending community events to provide potential members with information about the chamber -
what we do and how to join- as well as engage with current members and initiating supportive
conversation.

January 2016 - June
2016
Fashion Public Relations (Internship)
Post and beam
Supported marketing and corporate communications across the organization's many clients. Manage
P+B's social media content managing tool called Trello. Celebrity and blogger photo monitoring, in
order to use photo for brand recognition and promotion. Develop lists of contacts - editors, bloggers,
stylists, and others using Cision database, and email updates. Showroom management to entertain
and have meetings with clients, stylists, and bloggers. Developed press clippings in order to
communicate weekly with clients and their media placements for the week.
Create contact documents of stylists, editors, magazine publications etc.
Develop blog posts for Post & Beam as well as our clients.
Create social media posts for Post & Beam as well as our clients.
Write Press Releases
Blogger Monitoring and Celebrity Monitoring
Updating Master Contact List(s)
Celebrity & Blogger Gifting
Professional Experience
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Client/New Business Brainstorms
Stylist Research and New Business Research
Existing Client Strategy
Updating Shipments
Assisting with Client Pulls
August 2012 - May 2017 Bachelor of Science, Marketing
California State University San Marcos
Relevant Coursework: Consumer Behavior, Marketing Management, Marketing Law, Marketing
Economics, Market Research, Sales Management, Business Law, Strategic Management, Micro/Macro
Economics, Financial/Managerial Accounting
Poised and articulate professional with exceptional skills in social media management, and public relations.
Trained inworking with programs like Final Cut Pro X, Cision, Trello, Hootsuite, Later Media, HARO and Panoly.
Adept at communicating across diverse international audiences and collaborating cross-functionally to achieve corporate
objectives.
Creative and innovative thinker with strengths in aiding in the delivery of marketing communications and development of
content for sales/marketing collateral.
Social Influencer Engagement
Market Research/Analysis
Sales/Marketing Strategy
Client Relations
Strategic Planning - developing a social media calendar -
Advertising - Facebook ads and Instagram Ads)
MS Office (Word, PowerPoint, Excel, Outlook), SAP, Final Cut Pro X,
National Cheerleading Association (NCA)
Business Organizational Student Success (BOSS) Marketing Director - 2015

social media, fashion, public relations, marketing