Marketing Manager
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Company:
VeganFoods Global Private Limited
Location:
San Francisco, CA, USA
Job Posted:
9 days ago

Marketing Manager

To manage and coordinate VeganBurg’s cutting-edge campaigns and work with the media and the vegan/vegetarian community across SF in order to bring attention to our brand.

Develop and manage campaigns. As well as market the brand as mainstream and position as mainstream.

Job Description:

● Develop and manage cutting-edge campaigns to promote the brand and its products within the managed
budget.

● Interact professionally and diplomatically with local celebrities and corporate partners

● Maintain and update the celebrity, media, and VIP customer database

● Organize and attend street-theatre-style guerilla marketing in SF

● Coordinate campaigns and projects within the SF office, liaising with other brands and local celebrities to generate buzz about the brand

● Review news releases from the communications manager and make recommendations about their effectiveness in SF

● Develop ideas to increase local celebrity involvement at VeganBurg

● Communicate with media outlets in SF, encouraging them to run stories by providing them with VeganBurg media materials (e.g., guerilla marketing dates, exclusives)

● Work to create attention-grabbing campaigns ie poster, social media posts, viral videos, micro sites, and other interactive online campaigns in order to increase awareness of the brand and convert it to media mileage

● Work to create provocative campaigns and other materials that promotes the brand

● Work to generate media coverage of our efforts through guerilla marketing, stickering, flash mob, influencer partnership, local celebrity support, and more.

● Abide by any legal guidelines regarding any campaigns from start to completion (ie using public spaces in SF)

● Stay current on social media trends and capabilities

● Act as a VeganBurg spokesperson by helping with interviews with local and international television outlets, radio stations, newspapers, magazines, and digital media.



Qualifications:

Passion for saving the planet and a commitment to VeganBurg’s mission and vision
1-2 years working experience in a marketing role
Must adhere to a vegetarian or plant-based lifestyle
Desire and willingness to participate in provocative campaigns
Strong oral and written communication skills
Outgoing and personable manner
Supportive position vis-à-vis VeganBurg’s philosophy and the ability to professionally advocate VeganBurg’s ethos.
Excellent organizational skills
Ability to multitask
Thorough knowledge of climate change, sustainability, and the plant-based movement preferred
Ability to deal patiently with the media
Has an ongoing relationship with the Singaporean media
Strong activism is a plus
Tech savvy