Social Media Intern
The Pennsylvania Horticultural Society
Philadelphia, PA, USA
Job Posted:
17 days ago

Social Media Intern

About PHS

The Pennsylvania Horticultural Society, a non-profit organization, is America’s leading horticultural society founded in 1827. Today, PHS includes a diverse community of people who use horticulture to advance the greater good with a keen focus on creating healthier living environments, increasing access to fresh food, expanding economic opportunity, and fostering meaningful social connections. PHS utilizes tree planting and stewardship and community greening in more than 250 neighborhoods throughout the Greater Philadelphia region; a network of public gardens and landscapes; gardener engagement programs; and the Philadelphia Flower Show and other public events to advance its cause. Everyone is invited to support these efforts by becoming a PHS member, volunteer, gardener or donor.

Position Summary:

The Pennsylvania Horticultural Society (PHS) seeks a part-time fall intern to work closely with the Social Media Manager. The internship will run from September - December. The intern must be available 24 hours a week. This position will receive a stipend of $1,500. College credit is also available.

Projects include brainstorming, creative writing for social media, video production, content and audience research, trend forecasting, fact-checking, data analysis, and monitoring of PHS social media accounts. The Social Media Intern will also support the field marketing effort of the organization, attending and promoting various marketing promotions, PHS programs and events.

This position will assist in executing a marketing and communications strategy that leverages the mission and values of PHS, The 2023 Philadelphia Flower Show, the PHS Pop Up Gardens, and PHS Meadowbrook Farm.

Essential Functions:

Supports the implementation of the social media communications content strategy
Creates video and written content to be shared across all PHS social media platforms
Assists in the execution of editorial / social media timelines
Assists in the execution of a social media growth and engagement strategy across multiple social media accounts
Assists with tracking content performance among target audiences
Assists with on-site video shoots, as needed
Conducts social media trend forecasting, influencer research, and crowdsources content; conducts industry and regional market research
Conducts outreach to area businesses and organizations to provide information about PHS marketing initiatives, programs and events
Brings creative writing and communication skills to the marketing effort
Participates in brainstorming of content ideas
Participates in and captures content at select PHS Member and Gardening Programs, signature PHS events, festivals, and field marketing initiatives
Monitors PHS social media accounts and other digital properties:
Google Business
Education, Experience, and Skills Required

Must be majoring in communications/marketing/social media or a related field
Rising Juniors or Seniors are preferred
Ideal candidates must possess excellent writing skills, keen attention to detail, and the ability to work in a fast-paced environment
Proficient in Microsoft Office Suite (Outlook, Word, PowerPoint, and Excel)
Interest in and experience creating short-form video is highly recommended
Interest in horticulture is a plus but not required
Experience in Adobe Suite (Photoshop, InDesign, Premiere Pro) is a plus but is not required
Able to prioritize effectively and solve problems in real-time
Able to work both independently and collaboratively
Creative, organized and flexible. Customer-focused; Creative writing focused
Able to conduct and record interviews
Able to communicate effectively to a wide range of audiences and influencers, including members of the press, non-traditional media, volunteers, members, and staff
Physical Requirements/ Working Conditions

Some weekend and evening hours may be required
Must be able to endure extended periods of walking and/or standing

September - December