Position Title: Branding and Messaging Intern Employer: United Way of Greater Knoxville
Department: Strategy FLSA Status: Non-Exempt
Reports to: BAM Coordinator Date Created/Modified: 3/2/2021
The United Way of Greater Knoxville is seeking a Branding and Messaging intern to assist in the development and implementation of a branding and messaging strategy that raises awareness, creates a positive image, motivates volunteers, supports fundraising, and reinforces community impact. The intern will report directly to the Branding and Messaging Coordinator and will also work closely with the Marketing and Fundraising staff and volunteers.
May 2021 – August 2021
10-20 hours per week. Typically 2 to 3 days per week. Schedule negotiable and some hours may be outside of regular 8am -5pm business hours.
$10/hour up to 20 hours per week for the duration of the internship.
EXPERIENCE & QUALIFICATIONS
Must possess strong verbal and written communication skills as well as time management skills
Must have ability to work independently as well as in partnership with team
Having a computer and access to graphic design and layout software is preferred, but not required
Must have experience with social media platforms including Facebook, Twitter, Instagram and LinkedIn
Must have enthusiasm for the design process and attentiveness to different project goals
Comfort working in Adobe Creative Suite, including Photoshop, InDesign and/or Illustrator is preferred
ESSENTIAL DUTIES & RESPONSIBILITIES
Create clear, creative and engaging communications for print, flyers, email newsletters, social media, web, event invitations and various other platforms
Work with the Branding and Messaging staff and volunteers to position United Way as a positive household name in the community and support the department/organizational strategies
Assist the Branding and Messaging staff and volunteers with generating new and innovative tactics to increase fundraising and communicate United Way’s message. (Educating the community as to what UW does with their donations is an ongoing messaging need.)
Gain applicable marketing experience
Build your portfolio of work
Opportunity to meet and interact with community business leaders
Be a part of an organization who helps people and changes lives in our community
As of March 2021, this internship is mostly remote. There may be opportunities to be in-office come summer depending on the status of the global COVID-19 pandemic.
Team Member Signature: ______________________________________ Date: ________________