Marketing Specialist - Job Description
Title Marketing Specialist
Reports to EVP/Chief Deposit Officer
Under the direction of the Chief Deposit Officer, the Marketing Specialist is responsible for developing and executing the full digital and direct marketing and communications plan for FVCbank. The goal is to achieve superior customer engagement, website traffic, and revenue by strategically utilizing all aspects of social media and other marketing roadmaps.
Essential Job Functions
Develop marketing and communication strategies including signage requirements, product and service brochures, implementing management plans, etc.
Develop and execute promotions and events
Lead and execute strategies across multiple channels including customer emails, direct mail, web/digital properties, and social media
Generate, edit, publish, and share daily content (including blog posts, press releases, social media and website copy)
Develop metrics and measurements plans for marketing campaigns to track effectiveness and ROI
Develop content for multimedia materials to align with business goals. Basic graphic design knowledge is expected. The Marketing Specialist will be responsible for creating graphics, flyers, signage, brochures and other advertisements
Assists in the product and services development to ensure customer satisfaction and financial institution profitability
Marketing and community outreach strategy planning and coordination for the bank’s target markets
Market analysis for the target communities
Researching cutting-edge marketing products or services relevant to the industry and providing feedback to the Chief Deposit Officer
Reviews all advertising materials for correct terminology
Coordinates advertising projects, staying within established budgets and maintaining accurate records
Coordinates branch openings and financial institution participation in community events
Oversees all initiatives for the Bank’s brand
Other duties as assigned
Two-three years of marketing experience or a bachelor’s degree in a related field
Strong written/verbal communication skills
Experience in executing multi-channel integrated campaigns tied to overall brand awareness
Strong computer skills. Proficiency in Microsoft Office, WordPress and a graphic design tool is expected
Innovative and self-motivated
Knowledge of online marketing, digital ad campaigns and a strong understanding of major marketing channels and platforms
Detail and customer oriented with excellent organizational abilities
Ability to sit, stand, kneel and bend for extended periods of time
Must be able to operate a computer keyboard, mouse, and other computer components
Ability to converse and exchange information with customers and all levels of staff within the organization
Ability to observe, perceive, and identify data
Ability to travel via air, rail, automobile, and/or bus
The position for which you are applying is one that would have access to cash, financial instruments, financial transactions or confidential customer financial information. The Bank has determined that personal financial responsibility is substantially related to preventing misuse of misappropriation of financial instruments or information which is essential function of the position for which you are applying. A consumer report is requested on that basis.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an Affirmative Action/EEO Employer. We do not discriminate on the basis of race, color, religion, national origin, physical or mental disability, protected veteran status, sex, gender identity, sexual orientation or any other characteristic protected by federal, state, or local law.
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