The Digital Media Specialist creates and produces engaging multimedia content to support digital marketing, branding, and enrollment initiatives. This role specializes in social-first video production, editing, and content creation for digital platforms, ensuring content aligns with brand standards, campaign objectives, and audience engagement strategies.

• Produce and edit high-quality video content for digital and social media platforms.
• Capture multimedia content using mobile devices, cameras, and professional production equipment.
• Create short-form and long-form videos optimized for YouTube, TikTok, Meta, and other digital channels.
• Develop compelling visual storytelling that supports marketing campaigns.
• Collaborate with marketing and digital strategy teams to execute creative concepts.
• Repurpose multimedia content across multiple digital platforms.
• Ensure all digital content meets branding and quality standards.
• Optimize videos with appropriate titles, thumbnails, captions, and formatting.
• Analyze content performance and recommend improvements using platform analytics.
• Apply accessibility standards, including captions and visual clarity.
• Stay current with emerging social media trends, tools, and content formats.
• Manage multiple multimedia projects while meeting deadlines.
• Work independently and collaboratively to deliver engaging digital content.

• Bachelor's degree in Digital Media, Communications, Film, Marketing, or a related field.
• 3–5 years of experience in digital media, video production, marketing, or related roles.
• Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience creating social-first video content using mobile and professional camera equipment.
• Strong understanding of YouTube, TikTok, and other social media platforms.
• Knowledge of video storytelling, editing, pacing, and audience engagement.
• Experience optimizing digital content for performance.
• Knowledge of accessibility standards for multimedia content.
• Strong organizational, communication, and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.