Media Marketing Manager

Job Type

Part-time (30 hours/week) 

Key Responsibilities

Strategy & Planning: Develop and execute social media strategies aligned with overall business and marketing objectives. Build and maintain an ongoing content calendar.

Content Creation: Conceptualize, write, and curate engaging written, graphic, and video content tailored to specific platform algorithms (e.g., short-form video, carousels, and stories).

Community Management: Foster meaningful digital relationships by responding to comments, engaging in direct messages, and managing community feedback or customer service inquiries.

Analytics & Reporting: Track key performance indicators (KPIs) such as reach, engagement, and conversion rates. Translate data into actionable insights and present performance reports to stakeholders.

Trend Monitoring: Stay up to date with the latest internet trends, social SEO strategies, and algorithm changes.

Paid Campaigns: (If applicable) Manage paid social advertising budgets, A/B test ad creative, and optimize campaigns for lead generation.

Define Your Audience: Understand the demographics, interests, and pain points of your target audience.

Create Valuable Content: Develop content that educates, entertains, or informs your audience, addressing their needs and interests.

Optimize for SEO: Implement keyword research and on-page SEO techniques to improve visibility on search engines.

Develop a Content Calendar: Plan and schedule your content to ensure consistency and organization.

Leverage User-Generated Content: Encourage customers to share their experiences and content related to your brand.

Measure and Analyze Performance: Use analytics tools to track engagement, conversions, and other key metrics to refine your strategy.

Run Contests and Giveaways: Encourage participation and increase engagement through fun contests and giveaways.

Collaborate with Influencers: Partner with influencers to leverage their audience and gain credibility.

Monitor Trends and Analytics: Stay updated on social media trends and analyze performance metrics to adapt your strategy.

Cross-Promote Content: Share your blog posts, videos, and other content on social media platforms to drive traffic.

Use Social Media for Feedback: Gather insights and feedback from your audience to improve your content strategy.

Repurpose Content: Transform existing content into different formats suitable for various social media platforms.

Incorporate Social Proof: Share testimonials and user-generated content on your social media channels to build trust.

Engage in Real-Time: Use live videos and stories to connect with your audience in real-time and showcase the brand's personality online and in-person networking events.