Business Development Sales Representative

About the Role

Lightyear Media is hiring a proven Business Development Sales Representative to drive new business for our premium digital screens in Times Square.

This is not an entry-level role. We’re looking for a true outbound hunter — someone who knows how to break into enterprise accounts, engage senior decision-makers, and consistently generate qualified pipeline.

You will own the top of the funnel and play a critical role in driving revenue by opening doors with top brands across North America & the world. 

What You’ll Own

• Full outbound prospecting strategy into enterprise and Fortune 500 accounts
• Direct engagement with C-level, VP, and Director-level decision-makers
• Building and managing a high-quality, conversion-focused pipeline
• Turning market insights and company news into compelling outreach angles
• Driving qualified opportunities that convert into revenue 

What You Bring

• 2+ years of outbound sales / business development experience (media, advertising)
• Proven track record of hitting or exceeding pipeline and/or revenue targets
• Confidence selling to senior executives and navigating complex organizations
• Strong discovery and qualification skills (you know what a real opportunity looks like)
• Ability to craft personalized, insight-driven outreach — not generic messaging
• High activity, high ownership mindset 

Your Day-to-Day

• Execute strategic, high-volume outbound 
• Research target accounts, campaigns, and industry trends to develop a strong approach
• Qualify prospects based on budget, timing, and fit
• Deliver sharp, value-driven pitches for premium OOH advertising
• Partner with leadership and production to move deals toward close 

What Success Looks Like

• You consistently generate high-quality, sales-ready opportunities
• Your outreach converts into meaningful conversations with the right stakeholders
• You build a strong, predictable pipeline month over month
• You take ownership of your number — and hit it 

Why This Role Stands Out

• Sell premium advertising inventory in one of the most iconic locations globally
• High visibility impact — your work directly drives revenue
• Performance-driven culture with strong earning potential
• Opportunity to work with major brands and enterprise clients