About Ground Game Inc.
Ground Game Inc. (GGI) is a field execution firm that builds retail market share for consumer brands in competitive, low-density, and high-friction markets. We operate where most agencies won't, rural corridors, regional independents, micro-markets, and we win through preparation, relationship depth, and disciplined field execution. We don't send reps. We build operators.

The Role
A GGI Field Operator is not a traditional sales rep. This is a market ownership role. You are responsible for building durable brand demand inside a defined territory, aligning retailers, frontline staff, and consumers around the brands you carry, and then defending and growing that position over time.

The mission is straightforward: Plant. Grow. Defend. Expand.

You will manage your own schedule, plan your own routes, and operate with significant autonomy. In exchange, we expect the mindset of someone who treats their territory like equity, not a paycheck, not a task list.

Core Responsibilities
1. Account Ownership and Relationship Depth
–    Maintain consistent, high-quality visit cadence across assigned accounts (10–12 per week)
–    Build trusted relationships with owners, buyers, managers, and frontline staff
–    Understand each account's business model, economics, and operational realities
–    Serve as the first-call resource for your assigned brands within the territory

2. Demand and Velocity Creation
–    Identify and secure premium shelf positions, display opportunities, and visibility advantages
–    Drive in-store brand awareness through education, placement, and presence
–    Activate product through sampling, demos, and local events where permitted
–    Monitor sell-through and flag velocity issues before they become distribution problems

3. Frontline Enablement
–    Train store associates on product value, brand story, and selling language
–    Build personal rapport with staff — names matter, relationships compound
–    Reinforce product knowledge through consistent, brief follow-up on every visit
–    Create frontline advocates who recommend your brands when you are not in the store

4. Territory Defense and Expansion
–    Monitor distribution health — catch gaps, dropouts, and delist risks early
–    Proactively protect existing placements through service, visibility, and communication
–    Identify line extension and new SKU placement opportunities within existing accounts
–    Prospect and qualify new accounts that fit brand positioning and territory strategy

5. Market Intelligence and Reporting
–    Track competitive activity, pricing shifts, and new entrants in your territory
–    Identify micro-market patterns relevant to velocity and distribution strategy
–    Document actionable insights and deliver clear reports to GGI management
–    Recommend strategic adjustments based on ground-level observation

6. Operational and Logistical Excellence
–    Plan and self-execute independent travel across assigned territory
–    Manage time and route discipline to maximize effective account touches
–    Maintain CRM records, call notes, and follow-up logs to GGI standards
–    Represent GGI and client brands professionally at all times

Who We Are Looking For
Sales experience is a plus. It is not a requirement. We hire on mindset, work ethic, and integrity above all else.

Mindset
–    Owner mentality — you treat your territory like it is yours to build, not a job to do
–    Service-first — you earn trust by making the account's life easier
–    Long-term thinking — you are comfortable planting seeds you will water over months
–    Coachable — you receive feedback without defensiveness and act on it quickly

Skills
–    Consultative communication — you ask before you pitch
–    Basic business literacy — you understand margins, turns, and why velocity matters to a buyer
–    Time and route management — you plan before you drive
–    Organized follow-through — accounts hear back from you when you say they will

Requirements
–    Reliable personal transportation and valid driver's license
–    Ability to work independently without daily supervision
–    Smartphone with ability to use CRM and reporting tools
–    Comfortable in retail environments — c-stores, liquor, grocery, on-premise
 

Why Ground Game Inc.
–    Competitive compensation plus performance bonuses — pay reflects real output, not time served
–    Hands-on field training from operators who have built markets, not just managed them
–    Clear development path: Part-Time Operator to Full-Time to Market Captain
–    Work with emerging consumer brands at early stages of market development
–    Operate in the field with real autonomy — no micromanagement, high accountability
–    Get in early with a firm that is building the infrastructure for national expansion