Social Media Specialist
Anchor Bar Franchise Company, LLC
Buffalo, NY, USA
7 days ago
Part-time Onsite
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Assist Anchor Bar Franchise Company & Anchor Bar Distributing Company in organizing  and maintaining our current online presence by creating, scheduling, and posting content across Instagram, Facebook, and other social media platforms. 

Assist in developing ways to engage with followers and monitor trends.   

Responsibilities

  • Social Media Accounts:  Create and maintain Social Media accounts as needed.
  • Content Creation: Design or edit graphics, edit videos, and write engaging captions for posts for Anchor Bar.
  • Scheduling & Publishing: Planning and organizing content calendars to ensure consistent, timely posting.
  • Community Engagement: Responding to comments, messages, and mentions to build community interaction.
  • Analytics & Reporting: Tracking performance metrics (likes, shares, follows) to analyze what content performs best.
  • Research & Trends: Identifying new social media trends, popular hashtags, and competitors' strategies.
  • Administrative Support: Assisting with marketing tasks, such as updating social media bios, organizing media and photo files, assisting with website updates.
  • Other Responsibilities: Perform other duties as assigned. 

Skills and Qualifications

  • Strong understanding of major social media platforms.
  • Knowledge of AI utilizing it to boost productivity and quality of work.
  • Excellent communication and copywriting skills.
  • Basic knowledge of design tools (e.g., Canva, Adobe Spark).
  • Have basic knowledge and can learn social media management tools.