Digital marketing manager
House of Hair LA
Los Angeles, CA, USA
25 days ago
Full-time Hybrid
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Amazon Marketplace/ Walmart Management:

  • Create and optimize Product Detail Pages (PDPs) by developing high-quality content, including product titles, descriptions, images, bullet points, and keywords that align with Amazon SEO best practices.
  • Monitor product performance, sales rankings, customer reviews, and competitor activity to identify opportunities for improvement.

 Website Marketing:

  • Develop and execute strategies to drive organic traffic to our website through SEO and other digital channels.
  • Manage website content updates, product merchandising, and user experience optimizations to improve conversion rates.
  • Analyze website analytics (e.g., Google Analytics) to identify trends, user behavior, and areas for optimization.

 Social Media & Content Marketing:

  • Develop creative briefs, stories, and mood boards for all video content.
  • Arrange and manage meetings with third-party vendors, such as production companies, to facilitate video creation.
  • Develop and implement engaging content strategies for Instagram, TikTok, and YouTube to increase awareness, engagement, and drive traffic.
  • Develop, execute, and optimize paid advertising campaigns on Meta platforms (Facebook/Instagram) using Meta Ads Manager to drive traffic and sales.
  • Create, schedule, and publish compelling visual and video content tailored to each platform's best practices.
  • Monitor social media trends, competitor activities, and audience feedback to refine content strategy.
  • Engage with followers, respond to comments, and foster a strong online community.