Create and optimize Product Detail Pages (PDPs) by developing high-quality content, including product titles, descriptions, images, bullet points, and keywords that align with Amazon SEO best practices.
Monitor product performance, sales rankings, customer reviews, and competitor activity to identify opportunities for improvement.
Website Marketing:
Develop and execute strategies to drive organic traffic to our website through SEO and other digital channels.
Manage website content updates, product merchandising, and user experience optimizations to improve conversion rates.
Analyze website analytics (e.g., Google Analytics) to identify trends, user behavior, and areas for optimization.
Social Media & Content Marketing:
Develop creative briefs, stories, and mood boards for all video content.
Arrange and manage meetings with third-party vendors, such as production companies, to facilitate video creation.
Develop and implement engaging content strategies for Instagram, TikTok, and YouTube to increase awareness, engagement, and drive traffic.
Develop, execute, and optimize paid advertising campaigns on Meta platforms (Facebook/Instagram) using Meta Ads Manager to drive traffic and sales.
Create, schedule, and publish compelling visual and video content tailored to each platform's best practices.
Monitor social media trends, competitor activities, and audience feedback to refine content strategy.
Engage with followers, respond to comments, and foster a strong online community.