About ICONIC

Integrating Consistent Opportunity using Nostalgia, Innovation & Cultivation®— also known as ICONIC® — is the first innovation-based branding consultancy in Hampton Roads. Since 2011, I’ve partnered with corporations, nonprofits, personal brands, and professional organizations to create bold, tailored campaigns that make an impact.

My formula blends public relations, project management, and innovative strategy to help brands stay agile and distinctive. At ICONIC, I push boundaries, experiment, and embrace creativity to deliver campaigns that are truly memorable.

The Role

I’m seeking a Media & Publicity Intern who is passionate about media, publicity, and storytelling. This hands-on, hybrid internship is ideal for students or recent graduates who want to learn the PR industry from the inside out and gain real-world experience supporting high-profile campaigns across multiple platforms.

You’ll work directly with me to execute strategies, coordinate media opportunities, and help clients make a lasting impression.

Who You Are

• Rising junior/senior, graduate student, or recent graduate interested in public relations, communications, or media.
• Self-starter with strong writing, verbal, and interpersonal skills.
• Excited about current trends, media, and storytelling opportunities.
• Organized, detail-oriented, and able to manage multiple responsibilities independently.
• Resourceful, results-driven, and comfortable under tight deadlines.
• Comfortable working in a hybrid environment (Portsmouth, VA + remote).
• Proficient in MS Word, Excel, PowerPoint; bonus if you’ve used PR tools, databases, or media monitoring platforms.

What You’ll Gain

• Draft press releases, galley letters, pitch emails, and media materials.
• Organize and maintain publicity databases and assets for ICONIC and clients.
• Coordinate meetings, appointments, media bookings, and events.
• Brainstorm and develop media opportunities and PR campaign strategies.
• Serve as a point of contact for clients across broadcast, print, and digital media.
• Support publicity events, tours, and editorial coverage in music, film, TV, food, branding, philanthropy, and events.
• Create media and marketing lists and participate in ongoing campaigns.
• Gain mentorship, networking, and career development guidance directly from me.

Internship Details

• Location: Hybrid (Portsmouth, VA office + virtual collaboration)
• Duration: Semester-based or project-based (flexible with school schedules)
• Compensation: Unpaid (school credit, mentorship, networking, and portfolio-building included)
• Eligibility: Undergraduate juniors/seniors, graduate students, recent graduates, or professionals seeking PR experience

How to Apply

Submit your resume and cover letter via I------------ or email ------------. Tell me why you’re excited about PR and what you hope to learn in this internship.

My Culture at ICONIC

Origins: In a world saturated with brands, ICONIC emerged as a revolutionary force, transforming the ordinary into the extraordinary. Founded by Pamela Rosara Jones, a visionary brand alchemist with over two decades of experience and a God-given talent for innovation, ICONIC was born from a desire to redefine the branding landscape. With roots stretching from the vibrant streets of South Africa to her hometown of Portsmouth, Virginia, ICONIC embodies a global perspective with a personable feel. 

Mission: At ICONIC®, my mission is crystal clear: to propel brands into the stratosphere, transcending industry norms to become true icons. I strive to create not just memorable brand experiences, but transformative journeys that captivate, inspire, and forge deep, lasting connections with audiences. Through my proprietary I.C.O.N.I.C.® formula, I elevate brands to unprecedented heights, fostering loyalty and expanding brand equity in ways previously unimagined.

Learn More about the Founder, CEO: Here ------------/about-pam