Communication Director Position 

Job Description
The Communication Director at Pro-Life Wisconsin (PLW) performs all the tasks necessary to formulate, implement and monitor PLW’s media, promotional plans, and marketing activities.  The job entails ensuring that PLW makes an understandable and credible case to the media and the general public.

Requirements

• Christian and a good team-player.
• Understanding of, belief in, and ability to communicate PLW’s 100% pro-life position.
• Self-motivated with the ability to assess and accomplish tasks in a timely manner.
• Knowledge of and experience with public relations techniques, procedures, and media outlets.
• Proficiency with social media (Facebook, Instagram, X/Twitter) and Squarespace web design.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Acrobat Pro) and graphic design software such as Canva.
• Minimum basic photography experience. Videography experience a plus.
• Ability to travel to promote and represent PLW.
• Excellent organizational and (verbal/written) communication and marketing skills.
• Ability to work some weekends and evenings.

Responsibilities

• Oversees the development, implementation, and monitoring of all PLW’s public relations activities and its media presence.
• Serves as the PLW media contact and establishes/maintains a relationship with the media.
• Conducts research for articles and studies on pro-life topics e.g., Planned Parenthood activities and tactics, negative effects of contraception, etc.
• Plans and produces press releases, letters to the editor, Monday Update weekly emails and action alerts, The Banner quarterly newsletter, pamphlets, and correspondence in a timely and exemplary manner.
• Develops and implements an annual strategy for PLW public relations events, media activities and public speaking engagements at key dates (e.g., Dobbs anniversary, October Respect Life Month, etc.).
• Develops innovative marketing strategies and public relations activities.
• Assists in the planning and promotion of various special PLW promotional and fund-raising events.
• Creates PLW promotional materials, including but not limited to flyers, pens, pencils, stickers, prayer cards, etc.
• Provides assistance to PLW Staff, especially the State Director, for their media and PLW promotion/public speaking activities. 
• Monitors the media, e.g., newspapers, PLW email and internet. Apprises the PLW Staff, especially the State Director, of relevant current developments and newsworthy events.
• Manages and maintains the PLW website, ProLifeWI.org, and secondary website, CrisisP------------.
• Collaborates with staff members to promote programs, legislation, and development through digital and/or printed materials. 
• Available for public speaking events as needed.

Reporting

The Communication Director reports directly to the State Director and indirectly to the Board of Directors.

Salary Range

The Communication Director‘s salary will be determined by PLW’s ability to pay a Market based wage commensurate with the individual’s experience and performance.