Job Title: Marketing Coordinator

Company: Landscaper Supply of Greenville

The Marketing Coordinator at Landscaper Supply of Greenville reports directly to the CEO and  is responsible for developing and executing comprehensive marketing strategies to drive business growth and enhance brand visibility. The Marketing Director will lead a team of marketing professionals and collaborate with cross-functional teams to develop innovative marketing campaigns, manage brand communication, and drive customer engagement. This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and tactics.

Responsibilities:

1. Marketing Strategy and Planning:

• Develop and implement the overall marketing strategy aligned with the company's goals and objectives.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Collaborate with senior management to define marketing budgets and allocate resources effectively.

1. Brand Management and Communication:

• Develop and maintain the company's brand identity, ensuring consistent messaging and visual representation.
• Oversee the creation of marketing collateral, including brochures, websites, social media content, and advertising materials.
• Ensure brand guidelines are followed across all marketing channels and touchpoints.

1. Digital Marketing and Online Presence:

• Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.
• Manage the company's website, ensuring it is optimized for user experience and lead generation.
• Monitor online presence and reputation, and actively engage with customers on social media platforms.

1. Marketing Campaigns and Promotion:

• Develop and execute integrated marketing campaigns to generate leads, drive customer acquisition, and promote product/service offerings.
• Collaborate with creative teams, agencies, and vendors to develop compelling marketing materials and advertisements.
• Monitor campaign performance, analyze data, and adjust strategies to maximize ROI.

1. Market and Competitor Analysis:

• Conduct regular market research and competitor analysis to identify emerging trends, market opportunities, and potential threats.
• Use data-driven insights to inform marketing strategies, product positioning, and pricing decisions.
• Monitor industry developments and recommend proactive strategies to maintain a competitive edge.

1. Team Leadership and Development:

• Lead, mentor, and develop a high-performing marketing team.
• Set clear goals and expectations, provide ongoing feedback, and conduct performance evaluations.
• Foster a collaborative and innovative work environment that encourages creativity and professional growth.

1. Marketing Analytics and Reporting:

• Define key performance indicators (KPIs) and establish metrics to measure the effectiveness of marketing initiatives.

Analyze marketing data and provide regular reports to senior management, highlighting campaign performance, customer insights, and recommendations for improvement