Marketing and Sales Professional looking for part-time supplemental work
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Location: Denver, CO, United States
University: Campbell University
Major: International Business

Marketing and Sales Professional looking for part-time supplemental work

Laura Reichel


Whole Foods Market Inc, Austin, TX
Marketing Team Leader
JANUARY 2013 - JULY 2015
Directed a cross-functional team including Graphic Artists, Demo Specialist, Healthy Eating Specialist and Sales Driving Team. Formulated and produced merchandising, decor, signage, social media, donations, store events and community outreach for the Bee Cave store.
Award-winning implementation and support of national, regional and metro marketing programs.
Exceeded a steady 10% year over year growth in store sales, surpassing regional targets.
Managed budgets of 70k+ for all marketing and philanthropic programs designed to drive sales and customer acquisition while increasing brand visibility.
Established community partnerships and coordinated external communications.
Co-produced metro events such as Southwest Invasion at South by Southwest, HAAM Day, Community 5% Days and MarathonKids Celebrations.
Administered store marketing team from conducting interviews and yearly reviews to facilitating human resource practices.

Whole Foods Market Inc, Austin, TX
Product Demonstration Specialist and Sales Driver
Performed demonstrations on behalf of product brands carried by WFM to increase visibility. Gathered market data directly from consumers while providing guests with an excellent guest service experience.
Promoted 3 times in 3 years from part-time employee to specialist.
Launched demo program at Arbor Trails store from pre-opening through the foundation of annual events
Designed a successful Sales Driver program growing store sales above target.
Capitalized data and provided real-time feedback to vendor partners.
Liaised with brand ambassadors to set up demo schedules and collaborate on store events.

Restaurant Freedom Inc, Austin, TX
Social Media and Marketing Intern
JANUARY 2010 - MAY 2010
Created high brand visibility for Austin Java, Little Woodrow's, Uncle Billy's, Texadelphia and Ski Shores Cafe through research and analysis, strategic planning, local store promotions and other marketing campaigns.
Established and maintained brand identity for multiple social media accounts and monitored analytics.

English Program in Korea (EPIK), South Korea
English Teacher
Full-time English teacher at two public elementary schools with 150+ students.
Devised a dynamic and fun learning environment with creative lessons and games.
Taught effectively with time and classroom management techniques
Planned and executed after-school English program, summer and winter camps.

Campbell University, Buies Creek, NC
Bachelor of Business Administration
SEPTEMBER 2004 - MAY 2010
International Business and Studio Art double major, minor in Spanish. Graduated with honors, Magna Cum Laude.

The Miracle Foundation — Ambassador and Volunteer
Programmed Salesforce CRM to create and execute tests during an upgrade. Refined donor database, tracked donations in accounts receivable and reviewed donor data. Volunteered at a home in Tripura, India in 2014.
MarathonKids — Event Volunteer
Supported Kickoff Ceremony and Final Mile Ceremonies for 4 years.
Art Alliance Austin — Special Events Volunteer
Event staff at Art Night EAST (East Austin Studio Tour), Art Night Austin, and Art City Austin for 4 years.

Microsoft Office Suite
Adobe Illustrator, InDesign
Salesforce CRM
Drupal CMS
Spredfast, Social Media
Event Planning
Public Speaking
Public Relations
Community Outreach

2014 Best Marketing Execution and Sales for Wines from New Zealand Program, Southwest Region WFM
2014 Best Merchandising and Decor Execution for Whole Planet Foundation Supplier Alliance Annual Fundraising Campaign, Global WFM
2013 Top Metro (Austin) Digital Acquisition Campaign, Global WFM
2013 (Nov.) Most Valuable Team Leader Bee Cave Store

English, Intermediate Spanish, Elementary Korean

marketing, sales, branding, copywriting, event planning, promotion, merchandising