Digital Marketing | Growth Hacking | Master in International Business | Master in Marketing candidate
Master in International Business
Location: Cambridge, MA, United States
School: Hult International Business School
Major: Master in International Business

Digital Marketing | Growth Hacking | Master in International Business | Master in Marketing candidate

Education

Master of International Marketing (MIM) Expected March 2018
Hult International Business School | Boston, Massachusetts

Master of International Business (MIB) August 2017
Hult International Business School | Boston, Massachusetts
• Graduated with Distinction: Dean’s Honor List
• Winner of the annual Hult Business Challenge – Competed with 100 teams on a business development contest.

Bachelor in Economics December 2013
Universidad Privada Boliviana | Cochabamba, Bolivia
• Vice President, Students Government

Experience

SOCIAL MEDIA RELATIONS (SMR) — Boston, MA Summer 2017

Social Media Strategist Intern. Formulated a marketing strategy that increased brand awareness and sales.

• Crafted a KPI metric system to analyze all paid and non-paid social media and online marketing content strategies utilizing Google Analytics and each platform’s own analytical tools and insights.
• Created a formal brand guidelines’ manual and brand identity ensuring all brand related content was aligned.
• Executed an effective Growth Hacking strategy for the website increasing the SEO visibility score by 23%.

GOJA SRL — Cochabamba Bolivia 2014 – 2015

Online Marketing Manager (Mar. 2015 – Sep. 2015). Led a design team of six and conducted the company’s online marketing presence, organized monthly marketing schedules and reported performance metrics for each social network for Digital Goja, a leading photography retailer in the US.

• Selected for six-week training in content generation and marketing strategy targeting a U.S. audience, from The Jupiter Circle, a distinguished advertising agency in Miami, FL.
• Developed online brand awareness by creating and managing six social media platforms.
• Analyzed all visual aspects to implement innovative advertising for the company’s website and bi-weekly newsletters, leading to 14,000 subscribers.
• Elaborated daily Social Media and SEO metrics and website traffic reports to the CEO of the company.

Customer Service Representative (Jun. 2014 – Mar. 2015). Resolved product and service inquiries by handling an average of 120 customer complaint emails daily while providing post-sale support worldwide.

URBAN GROUP SRL — Cochabamba Bolivia 2013 – 2014

Marketing Coordinator. Collaborated with 4 account executives to devise strategies for brand activation, brand development, and Below The Line advertising for major brands.

• Executed more than 40 advertising campaigns for major brands: Marlboro, Miller, Coca Cola, Unilever, Tigo.
• Built relationships with key influencers within the local market to develop targeted marketing campaigns.

Other Positions

Phillip Morris, Marlboro Brand Ambassador—Cochabamba, Bolivia 2015 – 2015
Freelancer, Community Manager and Graphic Designer —Cochabamba, Bolivia 2014 – 2016

Additional Information

Technologies: MS Office, Prezi, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, After Effects, STATA, SPSS, E-VIEWS, Google Analytics, Zoho Books, Google Docs, WordPress, Google AdWords, Snapchat Geofilters.

Marketing, SEO, Social Media, CRM, Growth Hacking, Teamwork, Leadershi